2 results for Light-It-Up-International-Ltd in Jamaica
 
 

The business is not a new kid on the block, it was started in 1948 by the Honourable Paul Geddes, the Geddes in Desnoes & Geddes. Their father, Roy Lafayette, officially took over ownership approximately 15 years ago.

Along with their father, the 'double' team wants to raise awareness of the business, which sells refrigeration and air conditioning equipment, and provides after-sale services for air conditioning and refrigeration equipment. They also supply parts.

Eight years ago, we decided to move it from a sales-oriented company to a service-oriented company because, when we look at the market, we realise that everyone is selling, but once a customer buys the product, it's hard to get the after-sales service that they require, said Dane Lafayette, the service manager.

At present, they employ 85 technicians across the island, who is trained to handle the problems of their customers quickly and professionally.

You can literally call me 24/7, Dane said. We want to create the impression that, when you call us, you're getting value for service and an overwhelming experience in dealing with a service company, he added.

Distinct roles

They may look similar outside, but the brothers assume distinct roles in the company. Dean Lafayette, is a director and marketing manager and Dane Lafayette, is a director/service manager.

Dean, who is four minutes younger than his brother, studied at the Douglas College in Vancouver, Canada, where he did computer science and the University of Technology where he did marketing and human resource management. Dane, studied at the University of Technology and has a double major in human resource management and international business.

One of the company's flagship products is the premium Mitsubishi inverter air-conditioners, which allows for energy efficient cooling. They were the first to introduce the technology 10 years ago.

It cuts your energy costs by 60 per cent, Dane sai d, and in a period when businesses are trying hard to reduce their energy costs, it's very relevant.

It's also eco-intelligent and reduces an organisation's carbon footprint, said Dean.

They offer a five-year warranty on the equipment.

As a part of their service, they offer their clients monthly or quarterly reports and free estimates for jobs.

They also provide commercial services to clients.

They provide services for organisations like the Bureau of Standards Jamaica and light to heavy commercial companies.

The business is located at 226 Spanish Town Road, Kingston.
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OUR STORY

Read up on the characters, setting and plot that make Jakes singular, lyrical and altogether memorable. From us to all, one love.

CHARACTERS

The Legend: The late Perry Henzell co-wrote and directed Jamaica’s first major motion picture that burst reggae into new international consciousness. According to Rolling Stone, The Harder They Come has the best movie soundtrack of all time. The legacy endures, all over, just right.

The Architect: The wondrously inventive Sally Henzell is a set designer, poet and artist to the core. With nary a lick of architectural education, she’s built up the islands most iconic properties. Each comes to her in a dream, of the earth and undulating with fearless color.

The Activator: After his mother opened Jakes, Jason saw in her audacious idea a business opportunity. He proved the unseen south coast could indeed become a true destination. Then came his own big vision… building the region’s preeminent Sports Park acr oss the street.

The Educator: Jason’s wife Laura imagined a driftwood enclosed yoga deck above the sea and a world-class spa with island aromas below-and made it all happen. She recruits top yogis to Jakes and teaches herself. Plus, she opened a brilliant primary school for area youth.

The Enricher: Jason’s sister Justine works to sustain and protect her father’s artistic legacy. And along the way, she enhances the world with her own films and ideas. She is a producer behind Calabash, the powerhouse literary festival that’s rendered Jakes an artistic pilgrimage.

SETTING

1660S SHIPWRECK SWEETSPOT: When a Scottish ship sank close to Treasure Beach, its sailors swam up and stayed. They married beautiful Jamaican women, originating a concentrated genetic jackpot of gorgeous Jamaicans with Scottish surnames, light eyes, reddish hair and remarkable skin. Locally, we call dem Reds.

“IN THIS PARISH WE WORK, NOT SHIRK.”: The slogan on an old sign welcoming peo ple to St. Elizabeth promises both the best of St. Bess and a population set apart by steadfast ethics and efforts. Able farmers and fishermen instilled the reputation, and we make it stay.

ARID PARADISE: The Santa Cruz Mountains naturally shelter Treasure Beach from the reams of rainfall that soak the north, so our tropical sanctuary grows both cacti and broad acacia.

BIG FISHING: The fishermen here fish like they have for centuries: with nets, traps, pots and dugout canoes. And 60 miles off the coast is a fertile bank called the Pedro Cays, where the trades most diehard make their home and sail in the seas bounty daily.

FARM FRESH: Our parish is the islands supplier for fruits and vegetables, growing everything from sweet melons to scotch bonnet in abundance. Farmers cover their rich red soil with blankets of guinea grass to keep the minimal moisture-and then tenderly tend the rows.

Approximate Population: 3500
Clotheslines: 3500 / Dryers: 0
Communit y Organizations: 8
Temperature: 85, every day
Rum bars in the middle of the ocean: 1
All-Inclusive Chain Hotels: 0

PLOT

Sally Henzell contains multitudes. She’s a bona fide set designer, window dresser, poet, muse, painter, planter, builder, stylist and most recently, architect.

In 1991, she bought a little mud and wattle house in Treasure Beach, just down the road from where she spent her childhood summers.

Sally says, “Now this little parcel of land was well known to me. It was where we ended up having walked down the reef with Daddy so that he could shoot our breakfast in Barracuda Hole and where on the tiny beach we could meet up with the neighbouring kids and play.”

She soon turned her little house into a restaurant and people started coming. Sally had a lot of friends who wanted to stay over. So she built some groovy rooms, which then attracted groovy people.

Sally reminisces: “My son Jason, who had a perfectly good job at a bank in Mobay came to see what ole flipperty-jibbet Mummy was about and saw a potential that was a far larger ambition than mine.”

Jason bought more land. Sally began to build one bespoke cottage after another. Then she visited Barcelona to see Gaudis work: “Everything he did mattered, when he built a house he also built the furniture, put on the doorknobs and possibly the street lamp opposite with the ornate bench underneath it.”

Sally returned and built more, differently and beautifully, above and beyond. And Jakes became everything it is. Community maker. Love cultivator. Here is where the heart is.
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