3 Tricks to improve your business online presence in the Caribbean
If you have a small business in the Caribbean or if you are thinking of starting your own venture soon, this article is a must read. By now you must be well aware that It’s easy to get caught up in the day to day operations and immediate needs. Some business owners actually create and invest on a website, but once it’s up and running, it’s even easier to neglect your online presence.
There is not an online magical success formula that work for all small businesses, every industry is different and there are so many other variables to consider. Staying on top of your company’s online presence, building it, nurturing it, should be on your priority list.
Helping small Caribbean businesses grow, has been our forte for the past 30+ years, in this article we are sharing 3 Yello expert tricks to help your small business stand out online, take note:
- Optimised Website
This starts with an eye catching website that is up-to-date, to make customers not only click on your links, but stay on your site.
It won’t break the bank to have a responisve website built that is optimised to be viewed on a mobile phone as well as a PC. According to Google, Central America and the Caribbean have more “mobile” countries, than most countries in all Latin America.
Improving your small business visibility online can take on many different forms. Aside from the responsive website, it’s important to have a strong presence through social media, local online directory listings, google maps and blog posts.
- Improve Website SEO
SEO, or Search Engine Optimisation, is the process by which your business gets found online, make sure to publish relevant content and update It regularly. The use of relevant keywords on your website and in your social media posts will also help your business be returned in a Google search Organically.
Another way to make your business stand out online is by paid media: running a Google AdWords Campaign, this will put your business in front of more targeted customers for search terms related to your business. Get a quote.
- Be Social
Small business owners already recognize the importance of using social media for business growth, but the majority do not have a strategy in place for using social media networks, this lack is the major reason why a lot of brands struggle.
Being social doesn’t mean you have to be on each and every social media channel, focus on one or two primary social channels that are more relevant to your potential clients and that you can easily manage and grow; consistency is key.
Engaging and interacting with influencers and customers via social media is one of the most effective ways to grow your online presence.