Written by Yello

5 Digital Marketing Trends For 2017


With 2017 well underway, we look ahead to some of the key digital marketing trends of the year, (according to industry experts and thought leaders) that marketers and business owners need to pay attention to and incorporate into their strategies if they hope to be successful.

  1. Mobile Continues to Dominate – No surprise, mobile continues to dominate and it is unlikely that this will be changing anytime soon. In fact, late last year, Google announced that within months, it is going to create a separate mobile index to allow mobile users to get the same content, just as fast and up to date, as desktop users. The reality is we live in the age where a person’s entire life is attached to them at all times, via a smartphone. And as mobile continues to be a way of life for many, we can expect to see more innovative mobile technology and apps for smarter and faster information. And businesses and marketers need to stay informed and well versed in these changes to ensure success.
  1. Think Content – Quality content continues to be essential to the success of digital marketing and is unlikely to change. Specifically, original, interactive, helpful and informative content. Marketers and business leaders will have to continue to understand and know their audience very well because that will help guide their knowledge of what kind of content their audience is more likely to positively react and respond to.
  1. Influencer Marketing – The term influencer marketing has become one of the most buzzed about terms in the last few years and marketers and business owners are all learning and understanding the power and importance of influencers and more importantly, influencer relationships. The internet and more importantly social media have created a vast community of influencers with incredible reach. This trend will only continue to grow and evolve and marketers and business leaders will need to understand how best to leverage influencer relationships for their success.
  1. Visuals Continue to Rule Content – We’ve probably all heard the fact that the brain processes images 60,000 times faster than text. While text is still important, data shows that the more pictures, videos, bold colours, etc. that is used in any piece of content, the higher the engagement. Forbes Magazine states that 59% of executives would rather watch a video than read text. As content continues to be essential to the success of digital marketing strategies, so too will the use of visuals. Leading digital asset management software company WebDAM predicts that by 2018, 79% of internet traffic will be video content.
  1. Data-Driven Marketing – As a business, you cannot effectively cater to your target market unless you one, know who exactly your target market is and two, understand what it is they truly want and/or need from your business. Knowing and understanding these things requires quality data. The benefits of data-driven marketing are numerous and its relevance to successful digital marketing strategies will only increase.
  1. Search Engine Optimization (SEO) – It probably seems like we’ve been hearing the term SEO for as long as digital marketing has existed and in truth, we probably have, as the two are closely intertwined. It is almost impossible to have a successful digital marketing strategy without effective SEO and that is unlikely to change in 2017. In fact, Google’s new mobile only index will only make SEO more important.

As experts in digital marketing, Yello exists to help local businesses grow. Contact us today for a consultation about our vast range of digital services and products and how we can help your business grow.


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