Written by Yello

5 Social Media Marketing Don’ts

icon-2515316_1280

In a previous article, we discussed some of the do’s for a successful social media marketing. The following are a few don’ts to avoid to ensure that your social media marketing strategy yields the results that you want.

  1. Do Not Post Too Much – While it is important to be consistent with your posting, there is something to be said for overkill. No one wants to have a slew of posts or blog articles from a business flooding their timeline. Especially if you are merely repurposing the same content. The key is to maintain a steady flow of relevant and interesting content and not to overwhelm your audience.
  1. Do Not Ignore Comments/Questions – One of the most important metrics for social media marketing is engagement. It’s great to have a lot of followers but it is even better to have a large number of engaged followers. But to keep your audience engaged, it’s important to not ignore them. That means thanking people who have liked and left a comment on a post or blog article, responding to questions and queries, etc. If your followers start to feel like their engagement efforts are being ignored, eventually they may decide it’s not worth it and not bother.

Ready to get started or looking to improve your current social media marketing strategy, Yello can help.

  1. Avoid The Hard Sell – It is fine to use your social media channel to promote your brand and your products. It is a business page after all and the ultimate goal for any business is to gain customers and make a profit. However, it cannot be the only thing you use your social media channels for. It’s also important to not be too aggressive in your approach. It’s the difference between an instructional video showing how to use one of your products and making post after post that only advertises your products and makes a hard sell pitch to your audience. That is a sure-fire way to turn followers off and get them to unfollow.
  1. Don’t Join Every Social Media Channel – Have you ever heard the saying, just because something is popular, doesn’t mean it is right for you? The same principle applies here. It is not necessary to join every major popular social media channel to have a successful social media marketing strategy. Especially if your audience may not even be on that particular channel. Consistently using two or three platforms is more than enough to have a successful social media presence. So it’s okay to not be on Tumblr, Pinterest, Snapchat, Google+, Facebook, Twitter, LinkedIn, etc. all at the same time.
  1. Avoid Poor Grammar/Content – Seems obvious enough but unfortunately, many businesses fail at this very simple factor. Ensure that all of your content is grammatically correct, i.e. no misspellings, poor punctuation, etc. Also ensure that there are no broken links, poor images, visuals, etc. in your content.

Contact us today to help you create a successful social media marketing strategy.

 

The Cliff: Hours

  • MondayCLOSED
  • Tuesday11:00 AM - 11:00 PM
  • Wednesday11:00 AM - 11:00 PM
  • Thursday11:00 AM - 11:00 PM
  • Friday11:00 AM - 11:00 PM
  • Saturday11:00 AM - 11:00 PM
  • Sunday11:00 AM - 11:00 PM

Find A Person

White Pages Search Tips
Leave the first name blank to expand your search.
For first name, try more formal variations (e.g. James rather than Jim or Jimmy) or vice versa.
If the last name is common, include the full first name and middle initial.
If the last name is hypenated (e.g. Covey-Jones), try using one of the names without the hyphen.

Search by Phone Number

Reverse Phone Number Search Tips
Reverse telephone number search helps find a business or person by enetering a phone number or fax number.
Search with the last 7 digits of a phone number to find a specific listing
Search with the last 4 digits of a phone number to view all listings with phone numbers containing that portion

Find a Government Office

Government Office Search Tips
Enter a keywork like education, health, police
For full office, try the formal office or ministry name (e.g. Ministry of National Security)
If the department name is hyphenated, try searching without the hyphen

Sign Up

Sign Up Message

Favorite Added

This page has been added to your favorites! You can access your favorites any time you are logged in from the user menu.

Upload a Photo

CHOOSE A PHOTO No Photo Selected

Review: Write Review

Fill out the form below to leave a review.

Sign In

Log In Message

The Cliff: Phone Numbers

The Cliff: Website

The Cliff: Social

The Cliff: Send E-Mail

Fill out the form below to send an e-mail to this business.

Share

The Cliff: Locations

Category

Select a Country:

Select an Island: