Anatomy of a Website That Drives Sales
A website is the most important tool that businesses have to showcase their goods and services and to turn prospects into actual customers. According to a 2015 study by internet security company Verisign, 84 percent of consumers found a business with a website more credible than one without. While there are a number of ways to get visitors to your website, at the end of the day, the ultimate goal is to convert those visitors into leads and eventually customers.
There are a number of key elements necessary to make your business website a revenue making website. The infographic above explains those key elements and essentially documents the anatomy of a lead-generating website. One of those key elements if you are considering building a website, is to keep lead-generation as your foremost thought.
What does your current website look like? Does it guide visitors to take action or are they perplexed? Do you create landing pages for campaigns? Do you have a blog? Is your website’s content relevant to your business? Is the design attractive? What kind of experience do visitors have when they visit your website?
The points on this infographic are fundamental components of a quality website that will help your business generate higher quality leads.