Benefits of Attending Industry Conferences
Attending an industry conference or seminar is beneficial to the future of your business and career. However, year after year, many professionals ignore this goldmine of resources. Industry conferences and seminars are designed with lots of usable content that will keep you up to date on the latest industry trends.
We live in a world of technology and changes occur almost daily. Conferences offer the opportunity to meet many industry experts who tend to provide a plethora of usable content and insight that will benefit your work and business. Some professionals avoid these conferences and seminars because they don’t want to be “sold” something in an overly extended sales pitch. While yes, some speakers will pitch their latest gadgets, services, and products, that isn’t the case for everyone.
As a business owner or professional, you must focus on the learning benefits of the gathering and recognize it as a great opportunity to help you stay ahead of the curve of your competitors. We suggest attending 2 to 4 conferences and seminars every year. Be sure to research the conference and determine if they are relevant to your company or career.
The Yello Digital Marketing Conference focuses on using social media effectively to grow your business, the latest Google advertising solutions to increase revenue, how to calculate ROI from a Google campaign and how to maximize your mobile marketing investment. Our goal is to help you the business owner gain the tools and strategies needed to successfully market your business online.
Here are a few more benefits of attending industry seminars.
Online learning, including reading blogs, case studies, and white papers and attending webinars can only get you so far. When you converse, watch and interact face to face, you learn a great deal more. You can field questions in a casual conversation that you otherwise wouldn’t leave in a comment box or an email. Conferences are a great way to ask all those burning questions to a friendly face who is willing to help. The environment is one of cooperation and assistance. Regularly attending conferences will put you on the path of being an expert yourself, where one day you can headline or be a featured speaker at a conference.
Networking opportunities abound at conferences and seminars. It is a fertile ground for meeting like-minded individuals and making connections that could prove very useful. You could meet a new supplier, someone to feature on your company blog or podcast or potential buyer. Conferences are a great way to market to potential clients. If you have products or services, displaying them is more effective than directing people to your website or cold calling. It allows you to show your passion and directly answer questions.
Watching people doing what they love is a source of inspiration. The group energy is infectious at conferences and this is where creativity and collaboration thrive. Conference speakers make it their business to motivate the attendees. Hearing practical advice on growing your business and following success stories will inspire you.