Business Opportunities along the Blue Mountain Trail
Food is central to the visitor experience and is a main draw for many visitors to Jamaica. The Jamaican Blue Mountain Culinary Trail is a forte into the world of gastronomy tourism. Food is one of the driving focuses behind travel and travel trends show an interest in travellers making food the dominant reason for traveling. The United Nations World Tourism Organization, global report indicated 79% of travellers rank food as high importance when making travel plans.
Minister of Tourism, Edmund Bartlett said at a press conference, “Food is a central part of the tourism experience and is one of the drawing cards for many visitors to our island.”
Do you have a tourism product that is perfect for the Blue Mountain Trail? Get listed here
The Blue Mountains have long been an area for local weekend warriors and adventurous visitors. The narrow, windy roads and steep cliff sides aren’t for the faint of heart. The difficulty in navigating these roads contributes to the region’s unspoiled character. Here you will find rustic and upscale offerings that pull from the mountain’s charm. Activities along the trail include bird watching, photography, Maroon culture, yoga, hiking, biking and camping.
There are fifteen participating eateries and attractions along the trail. The cuisine on the trail range from the unique coffee farms of Craighton Estate, Old Tavern and Mavis Bank to traditional flavorful local cuisine at Crystal Edge and Rafjam and Jamaican fusion cuisine at EITS Cafe, Blue Ridge, Belcour and Strawberry Hill.
The Ministry of Tourism is keen on increasing the list of business that can contribute to the tourism product along the trail. This is another opportunity to deepen the linkages between tourism and the agro-processing industry. Local tour companies can list a curtailed version of the Blue Mountain Culinary Trail and offer it visitors and locals alike.
The potential for Gastronomy Tourism is vast and Jamaica is ripe for the picking. Local restaurants, food festivals and food tours can be listed on the country’s best culinary experiences.