Written by Yello

Easter Marketing Tips for Caribbean Businesses

easter-marketing-tipsEaster has become one of the most profitable holiday seasons in the Caribbean and is a fantastic opportunity to kick-start a campaign to market your business to new potential customers.

As the well-known benefits for retailers and food industries, there is tremendous opportunity that also exists in other industries like health, beauty, travel and even business-to-business companies.

We suggest in the 3 Yello tips below, how to use the Easter holidays combined with your marketing strategy to increase its performance and bring more customers to your business:

 

Social Media Easter Contest

Use the festivities to connect with your existing customers and attract new ones by hosting a social media Easter contest. Ideas include photo contest: having your followers uploading their Easter photos. You can even hold a virtual Easter egg hunt,

Easter trivia, with prizes for the winners.

Create a video  to promote your social media contest.

Reward Customers

Easter is a great time to show your appreciation to loyal customers. Digital rewards programs can increase customer visits by more than 100 percent. Loyalty programs also give you an opportunity to track your customers’ activities and let them earn points or rewards every time they visit. You can also show customer your appreciation by Easter Discounts, which usually ploys to attract more visitors to your store, which typically leads to increased sales.

Run A Special Easter Promotion

Having a dedicated Easter offer or promotion in-store will encourage potential customers to respond immediately and gives them a real motivation to come in and spend money in your store. To make the most of this and bring visitors to your door you can organize one where participants stand a chance of winning a prize, always make sure the gift is associated with your brand like a gift certificate or one of your products.

An Easter promotion can also catch people who are in the spirit of the season, a way to guarantee attendees is running a google display campaign a few weeks before the event.

As you can see, there are several great ways to market your business affordably this Easter. Now, it’s up to you to decide which is most likely to generate the measurable return on investment you’re after. Speaking of measurability, always try to incorporate some way to track campaign response rates into your marketing materials contact us to help you measure your campaigns effectiveness:

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