Written by Yello

Five Stars: Benefits of Online Reviews


The world of online reviews can be a scary place for businesses, with several potential pitfalls, such as providing a forum for disgruntled customers (who can tell thousands of people about their negative experience).

But online review websites also have many benefits.

How many of us have ‘Googled’ a company to see what people are saying about it? Checked out a potential holiday destination on TripAdvisor? Asked friends for their advice about a product or service on Facebook? Or read reviews and looked at the star rating before buying a product on Amazon?

Customer reviews are now an essential part of the consumer buying process and businesses must leverage their positive potential.


Watch Reviews Expert, John Caroll’s presentation on ‘Navigating the world of Online Reviews’ below!


So, what can you gain from being on online review websites?


Here are 3 Benefits!


Know what customers think about you

Online review websites give you unfiltered insight into what your customers really think about you and provide a space for you to respond.

Even negative reviews should be viewed as a chance to learn from a customer’s bad experience and to make sure that it’s a one-off.


Reach more customers online

Online review websites are the modern equivalent of word-of-mouth and are therefore an important marketing tool.

You can leverage reviews to enhance your credibility, improve your search ranking, and influence potential customers to choose you over the competitor.


Monitor your online reputation

Online reviews and ratings can be used as a measurement to let you know whether your brand is building a strong reputation.

By keeping track of what people are saying about you, you can protect and build your brand’s reputation and respond to consumer needs and expectations.


Want to know what people think of your business? Get listed with YELLO and let’s get you those reviews!




HubSpot (https://blog.hubspot.com/service/get-customer-reviews)

Review Trackers (https://www.reviewtrackers.com/popular-review-websites/)


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