Four More Tips for Marketing Your Cause
- Don’t Ignore Traditional Media – We’ve probably all heard the refrain that “print is dead”. With the advent of the Internet and proliferation of smartphones today, that certainly seems to be the case for many. However, that belief is a fallacy. Traditional media is still a very effective marketing tool, especially depending on the type of audience you are trying to reach. Press releases, radio and television media interviews, for example, are all still very effective methods of getting the word out about your cause.
- Have a Great Website – This is an absolute must. While social media is great, it is not enough. A well-designed and thorough website is a great hub for posting all the information anyone will need to know about your cause and organization. It is a great resource for posting press and media-related materials, news, call to action, organization background, blog articles, photos, videos, testimonials and so much more. A quality website can also help establish your credibility as individuals can see tangible proof of the work your organization has done.
- Brand Your Cause – While increasing awareness is often a major factor for most charities, ultimately the end goal is to receive donations and funding. In other words, like any business, you want to make money. Therefore it is important to treat your cause like a business and like any good business, you need successful branding. Yes, breast cancer awareness by itself is a very important cause. However, we cannot deny that today it is a brand, particularly with the co-opting of the color pink and particularly the pink ribbon. When anyone sees that pink ribbon symbol, they instantly know what it means and what it is for. That kind of top of the mind awareness is invaluable.
- Create Engaging & Shareable Worthy Content – You cannot have a great social media presence, without great content. You cannot have a great website without great content and you cannot have a strong traditional media presence, without great content. Simply put, you cannot successfully market your cause without great content. The point is to get people’s attention, get them to care and want to help and the way to do that is through engaging and effective content. This includes everything from videos, photos, infographics, case studies, testimonials, press releases, etc.