Written by Yello

HERO CPL To Stream LIVE On TWITTER

Hero Caribbean Premier League will be the first T20 league to bring cricket to fans streaming LIVE on Twitter

  •       All Hero Caribbean Premier League matches will be streamed live on Twitter from @CPL across 54 countries around the world
  •       The live stream of matches in South Africa will be available exclusively on Twitter 
  •       Fans in India will be able to catch over 150 highlight video clips from @CPL featuring the biggest sixes, fall of wickets, play of the day and #HeroFanOfTheMatch through an In-Stream Video Sponsorship collaboration with title sponsor Hero MotoCorp
 
India, 10 August 2018: The Hero Caribbean Premier League (@CPL) and Twitter today announced a collaboration to live stream all matches of the 2018 season in 54 countries including an exclusive live stream of the matches in South Africa on Twitter. This is the first time that cricket fans in these countries will be able to watch full matches on Twitter and join in the live conversation at the same time. Fans in India will also be able to enjoy over 150 highlight video clips from the league, courtesy of an in-stream video sponsorship collaboration with the Hero Caribbean Premier League (@CPL) and Hero MotoCorp (@HeroMotoCorp), the world’s largest two-wheeler manufacturer.
 
The 2018 edition of the Hero CPL will feature superstars from around the cricketing world including  Chris Gayle (@HenryGayle), Andre Russell (@Russell12A), Steve Smith (@stevesmith49), David Warner (@davidwarner31), Kieron Pollard (@KieronPollard55), Dwayne Bravo (@DJBravo47), Sunil Narine (@SunilPNarine74), David Miller (@DavidMillerSA12) and many more.The live stream of CPL matches will be available to logged-in and logged-out cricket fans on Twitter and connected devices via @CPL on Twitter.
 
Twitter’s in-stream video sponsorship enables publishers like Hero Caribbean Premier League (@CPL) to monetize video content while making it easy for advertisers such as Hero MotoCorp (@HeroMotoCorp) to reach engaged audiences and sponsor exclusive content. Through the partnership, premium video content highlights from #CPL18 will be made available on Twitter in India and globally. The in-stream video sponsorship collaboration builds on the success of the last season and treats fans on Twitter to the best moments from #CPL18.
 
Bharatendu Kabi (@bharatendukabi), Head – Corporate Communication, Hero MotoCorp, said,“We are delighted to extend our association with Twitter for the second consecutive year, for the Hero Caribbean Premier League. Cricket fans in India and around the world now prefer to watch live streams of their favourite matches at their convenience and we are glad to play a key role in facilitating this. Twitter is today one of the most preferred media for the youth and our continued partnership with them is a signal of Hero’s commitment to bringing sports to where the fans are.”
 
“Hero CPL is the biggest party in sport and we’re proud to partner with Twitter to become the first T20 cricket league to give fans access to cricket streaming LIVE on the platform. Hero CPL brings together some of the biggest cricket superstars in a carnival atmosphere. In addition to the games, the highlight clips on Twitter thanks to our title sponsor Hero will ensure that fans don’t miss a single moment, just like Fabian Allen’s stunning catch last season. Our goal is to engage the cricket community even more deeply and this partnership will make it big, especially as our star players are popular on Twitter.” said Vishnu Kumar (@vishkmar), Head of Digital, Hero CPL
 
Commenting on this partnership, Aneesh Madani (@aneeshmadani), Head of Sports Partnerships, Asia Pacific, Twittersaid, “The global, public conversation around cricket happens on Twitter and we’re thrilled to team up with Hero CPL to add LIVE-streamed cricket to that experience for fans in 54 countries. Strengthening our partnership with Hero CPL is the in-stream video sponsorship with Hero for the second year running. Together, we’re excited to offer cricket fans a unique experience to take in the games, highlight video clips and the conversation, all in one place on Twitter.”
 
 
About Twitter (NYSE: TWTR)
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @TwitterIndia, and download both the Twitter and Periscope apps at twitter.com/downloadand periscope.tv.
 
About Hero CPL
 
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 149 million fans watched the 2016 season to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2018 tournament will run from 8 August – 16 September 2018. For further information visitwww.cplt20.com.
 
About Hero MotoCorp
  
For the past 17 consecutive years, the New Delhi (India)-headquartered Hero MotoCorp has been the world’s largest two-wheeler manufacturer, in terms of unit volumes sold by a single company in a calendar year. Since inception in 1984, Hero has sold over 75 million motorcycles and scooters in cumulative sales.  Hero MotoCorp currently sells its products in 37 countries across Asia, Africa, and South & Central America. It has seven state-of-the-art manufacturing facilities in India, Colombia and Bangladesh, with a combined installed capacity of 9.2 million units per annum. Hero MotoCorp’s world class, state-of-the-art R&D facility – the Global Centre of Innovation & Technology (CIT) – is situated in the northern Indian state of Rajasthan. Hero MotoCorp has had a long running association with global marquee sports for over two decades now and has been associated with various disciplines of sports including Golf, Cricket, Field Hockey, Football and Motorsports. Fourteen Majors winner Tiger Woods is Hero’s Global Corporate Partner. Argentine football legend and current coach of Atletico Madrid, Diego Simeone, is its Brand Ambassador. 

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