How To Get Online Reviews With 3 Easy Steps
These days, customer online reviews are a powerful thing and matter more than ever. In fact, in 2017, 85% of consumers trusted online reviews as much as personal recommendations. (Bright Local)
So what does this mean? – As a business owner or marketer, you should know that these online reviews are important for driving leads to your products and services.
Watch Reviews Expert, John Caroll’s presentation on ‘Navigating the world of Online Reviews’ below!
So now you’re probably wondering h0w to get online reviews for your business. It’s actually a lot easier than you think and once you’ve figured out the basics, it’s easy flowing from there.
Here are 3 tips to get you started!
It’s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive. They understand how important reviews are to your business, and if you provide an excellent product or service, they won’t be annoyed if you ask for a review.
In 2017, 68% of consumers left a local business review when asked – with 74% having been asked for their feedback (Bright Local). As such, customers are more likely to leave reviews when you prompt them. The best way to get responses is to ask via email after they ‘ve received an order or have had a customer service question answered. That way, customers’ interaction with your brand is fresh and the request isn’t out of the blue.
Pro Tip: Ask at the right time, in the right way. According to Yotpo, review response rates jump by almost 20% between 1 – 3 pm.
Make it Simple
When asking a customer to post a review, the process should be made as easy as possible. Businesses with simple review processes often receive more customer reviews simply because their platform was easily accessible. The trick is to make it super easy for customers to write and submit reviews, no matter where they are or what they’re doing.
You can put direct links to your review profiles in multiple places or as a prominently featured CTA for customers to leave a review.
Also, make sure your review process is mobile. 80% of internet users own a smartphone (Smart Insights), so you need to make sure your platform is mobile friendly.
People are more likely to give a review when there’s an incentive – therefore, give customers that push they need by offering them a reward for writing a review.
When you offer incentives, not only are customers more likely to do it, but you also get the explosive publicity of them sharing it with their friends and family.
One way to encourage participation is by creating campaigns and competitions that are fueled by your customers’ reviews. Show them that their opinion is taken into consideration.
Make sure that you check the rules of the review site before you do anything.
When you’re active online and communicating with customers regularly, you’re fostering engagement and building relationships with them. The more you do, the easier it will be to get more reviews and more customers. What more could you want?
Want to know what people think of your business? Get listed with YELLO and let’s get you those reviews!