Written by Yello

How to Leverage Carnival Season for Your Business


Carnival season is well underway, and that means a wealth of sponsorship and promotional opportunities for small businesses, entrepreneurs, and independent artists. Read on to learn how you can successfully leverage the carnival season for your business.

  1. Sponsorship – One of the most common ways to leverage the carnival season for your business is through sponsorship. Sponsoring a carnival band, event, contestant, etc. is a very easy and effective way to showcase your brand and increase awareness among customers and potential customers.


  1. Have Carnival-Themed Promotions – Another very common and very effective strategy, is to offer carnival-themed promotions. Do you own a gym, then offer a carnival special/promotion in the months leading up to Carnival, encouraging people to get their bodies Carnival ready. Social media promotions are also an effective and often simple way to engage customers. If your business is already a sponsor for a carnival band, for example, have a social media promotion giving away a costume or two.


  1. Offer Services – Another fairly simple but very effective way to leverage the Carnival season for your business is to offer your existing services. For example, are you a tailor/seamstress, offer to sew costumes for a carnival band or a carnival contestant (think Carnival Queen contestants or soca/calypso monarch contestants) or to do alterations. If you’re a makeup artist, offer to do a Carnival Queen contestant’s makeup or to provide specially designed looks for a specific Carnival band. Are you a photographer, offer to take professional pictures for individuals in costume or arrange with a Carnival band to document Carnival day.


  1. Think Outside the Box – Most businesses and individuals focus on the pre and during Carnival season for most of their marketing efforts. However, there are opportunities to leverage the post-Carnival season. As fun and a great time as the Carnival season is, it can also leave revellers exhausted by the end from all the jumping up, drinking and partying, etc. It’s the perfect opportunity for health and body-oriented businesses like a spa, yoga centre, etc. to offer post-Carnival specials to help individuals rejuvenate after the season is over.


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