Written by Yello

How to Leverage Industry Awards


If you are not submitting your company for industry awards, you are missing out on a great marketing opportunity. As a small or medium size business, there are a number of local industry specific associations that offer recognition awards for outstanding performances of businesses within their specific industry. For example, various Hotel & Tourism Associations for businesses within the hotel and tourism industry. Winning an award can be a significant advantage to your business as the benefits are numerous. Some of the benefits and ways your business can leverage industry awards include:

Increased brand loyalty

Who doesn’t like a winner? Customers like to be associated with a winning brand. It makes them feel like they are a part of the company’s journey. It is also a great way to increase brand affinity and your net promoter score (NPS), which is the likelihood for an existing customer to refer your business to another colleague. Customers will see your business as stable and be likely to choose your business over your competitors.


Subtle way to recruit, motivate and retain employees

Employee morale can increase when a company wins an industry award. That is because awards are often seen as an affirmation of the hard work, dedication, the creative and innovative culture of the business, as demonstrated by their employees. Studies have shown that an increase in positive employee morale generally has a positive impact on the level of service given to customers. Additionally, for sales driven organisations, winning an award is an important detail that businesses can include in their sales pitch. Based on the nature of the award, this can help to establish the business as an authority in specific fields.   For example, Yello is a proud recipient of a Google Award and is a certified Google Premier Partner. We have included these two accomplishments in our marketing strategies and campaigns across the board to establish our digital prowess.


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Drive traffic and increase sales.

There is momentum after winning an award. Cross pollination occurs, where you can tap into target audiences that may not be familiar with your business. Once your brand is associated with a widely followed and well-respected award, it puts your business in front of more eyes and provides the platform for your business to connect with potential partners and prospective clients

So whether you’re a small business just starting out or a more established business, winning an industry award is an effective way to establish your credibility and promote your business. Not sure what awards are available in your industry? We suggest contacting your local Chamber of Commerce and your specific Industry Association. Yello will point you in the right direction with our new online directory, our mobile and print directory.



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