Written by Yello

How to Leverage Local Celebrations for Your Digital Marketing Strategy

digitalstrategy-1024x1024

There is no shortage of local events and celebrations in Barbados and this month is no different, with the upcoming Barbados Food & Rum Festival. Utilizing celebrations and events such as these, as part of your digital marketing strategy can be very beneficial to your bottom line. Here are a few tips on how to successfully do this.

  1. Include in Social Media Marketing – A very simple, yet effective way to incorporate festivals like the Food & Rum Festival into your social media marketing is to have a contest related to it, e.g. a free ticket giveaway promotion. This will not only increase engagement but also brand awareness. Posting pictures and videos at the festival is also a great way to increase engagement.
  1. Use online ads – Create a promotion or sale around the festival and advertise it using targeted online ads. Using social media channels like Facebook or a tool like Google that allows for hyper-targeted options, will help your promotion get in front of the right individuals.

Ready to get started? Yello has you covered.

  1. Promote Through Website – A great way to leverage local festivals for your business, is to be an official sponsor. Being a sponsor means your brand will be highly visible in the promotion of the festival, as well as at the festival venue. It also means you can promote it on your company website. Mention your involvement, link to the festival website and share in the excitement with your customers. If you are running a promotion, also have a ready call to action button on the website that links directly to the promotion landing page.
  1. Use Email Marketing – Like online ads, you can also use email marketing for a promotion focused on the festival. Send an email blast to your customers announcing any specials or discounts you are having.
  1. Use Mobile Marketing – We are all attached to our mobile devices, which is why mobile marketing is so effective. Push notifications to targeted customers announcing your Barbados Food & Rum Festival promotion is an effective way to reach customers and hopefully increase sales.

The key to remember is that utilizing local celebrations and events for your digital marketing efforts means creating content that is likely to improve your search engine marketing (SEM) and search engine optimization (SEO) performance. This is because your keywords will be relevant and timely, which means customers and potential customers are far more likely to search for it.

Let Yello successfully guide you.

The Cliff: Hours

  • MondayCLOSED
  • Tuesday11:00 AM - 11:00 PM
  • Wednesday11:00 AM - 11:00 PM
  • Thursday11:00 AM - 11:00 PM
  • Friday11:00 AM - 11:00 PM
  • Saturday11:00 AM - 11:00 PM
  • Sunday11:00 AM - 11:00 PM

Find A Person

White Pages Search Tips
Leave the first name blank to expand your search.
For first name, try more formal variations (e.g. James rather than Jim or Jimmy) or vice versa.
If the last name is common, include the full first name and middle initial.
If the last name is hypenated (e.g. Covey-Jones), try using one of the names without the hyphen.

Search by Phone Number

Reverse Phone Number Search Tips
Reverse telephone number search helps find a business or person by enetering a phone number or fax number.
Search with the last 7 digits of a phone number to find a specific listing
Search with the last 4 digits of a phone number to view all listings with phone numbers containing that portion

Find a Government Office

Government Office Search Tips
Enter a keywork like education, health, police
For full office, try the formal office or ministry name (e.g. Ministry of National Security)
If the department name is hyphenated, try searching without the hyphen

Sign Up

Sign Up Message

Favorite Added

This page has been added to your favorites! You can access your favorites any time you are logged in from the user menu.

Upload a Photo

CHOOSE A PHOTO No Photo Selected

Review: Write Review

Fill out the form below to leave a review.

Sign In

Log In Message

The Cliff: Phone Numbers

The Cliff: Website

The Cliff: Social

The Cliff: Send E-Mail

Fill out the form below to send an e-mail to this business.

Share

The Cliff: Locations

Category

Select a Country:

Select an Island: