Written by Yello

How To Utilize Local Festivals For Your Digital Marketing Strategy


There is no shortage of local events and celebrations in Grenada, including this week’s Chocolate Festival, with the theme “Honouring Our Chocolate Roots” and the upcoming Grenada Global Film Festival. You can read a little more about each event here and here, respectively. Utilizing celebrations and events such as these, as part of your digital marketing strategy can be very beneficial to your bottom line. Here are a few tips on how to successfully do this.

  1. Include it in your social media marketing – A very simple, yet effective way to incorporate events and celebrations into your social media marketing is to simply post about them on your social media channels. Make an engaging Facebook or Instagram post about chocolate. For example, if you own bakery, post a short article about your favourite chocolate recipes and link to or tag the Chocolate Festival. You can also run a promotion related to the theme of the event. For example, offer special discounts in honour of the Chocolate Festival. It is also wise to link to and share the official event page. This allows your business to get in front of a different audience and increase your brand awareness.
  1. Promote Through Website – A great way to leverage local festivals and events for your business is to be an official sponsor. Being a sponsor means your brand will be highly visible during promotion for the event, as well as at the event venue. Being a sponsor also means promoting the event on your company website. Mention your involvement, link to the event website and share in the excitement with your customers. If you are running a related promotion, also have a ready call to action button on the website that links directly to the promotion landing page.
  1. Use Email Marketing – Email marketing is a very inexpensive yet effective way to announce any special promotions and events you are having. If you are an official sponsor of either or both events, send an email blast to your customers announcing your involvement as a sponsor and/or any related promotions you are having in relation to either festival.
  1. Use Mobile Marketing – We are all attached to our mobile devices, which is why mobile marketing is so effective. Push notifications to targeted customers announcing your Chocolate Festival and/or Film Festival promotion is another effective way to reach customers and hopefully increase sales.

The key to remember is that utilizing local celebrations and events for your digital marketing efforts means creating content that is likely to improve your search engine marketing (SEM) and search engine optimization (SEO) performance. This is because your keywords will be relevant and timely, which means customers and potential customers are far more likely to search for it.

Not sure how exactly to get started or simply looking to increase the effectiveness of your existing digital marketing strategy? Yello has you covered. Contact us today and let us point you in the right direction.


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