Infographic: Anatomy of a Website that Drives Sales
A website is the most important tool that businesses have to showcase goods, services and to turn prospects into customers. While there are a number of ways to get visitors to your website, it is best for the bottom line to convert visitors into leads.
At the 2017 Yello Digital Marketing Conference, digital manager, Rasheed Girvan presented key elements of a revenue making website. The infographic shows the anatomy of a lead generating website. If you are considering building a website, be sure to keep lead generation as your foremost thought.
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What does your current website look like? Does it guide visitors to take action or are they perplexed? Do you create landing pages for campaigns? Do you have a blog? Is your website’s content relevant to your business? Is the design attractive? What kind of experience doe visitors have when they visit your website?
The points on this infographic are the fundamental components to generate higher quality leads. You will need to test and tweak what works for your business at different stages.