Written by Yello

Mobile Wins This Holiday Season



Mobile continues to be a key focus for marketers, and with good reason. Digital marketing research expert, eMarketer, predicts that by 2020, mobile advertising will overtake the amount spent on television advertising. There should be no question that mobile is here to stay and as such, mobile marketing as part of your Christmas digital marketing campaign is a must.  Now is the time to get your business in front of the millions of mobile “scrollers”. In fact, Yello is giving you a free landing page to boost your business if you sign up today – Just click HERE to start right now.

Here are five reasons why mobile wins this holiday season.

Mobile is smart money

According to the website, www.searchengineland.com, almost 60 percent of Google’s ad revenue comes from mobile. Forecasting analyst for eMarketer, Monica Peart noted, “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions. Google and mobile search as a whole will continue to benefit from this behavioral shift.”

Mobile connects the real world

Mobile’s ability to assist with real-world interactions and transactions will come to the forefront soon. Location based services in retail will provide consumers with enhanced shopping experiences. Another development is shopper marketing. 80 percent of millennials now use their phones as part of the purchasing process in store. This is a great opportunity for marketers to affect real world purchases, like couponing.

Mobile embraces loyalty

With over 2 billion apps worldwide, mobile is the perfect tool to reward brand interactions. Smart brands realize that loyalty is far more than collecting loyalty points, but is also beneficial for post-sale engagement and advocacy. Furthermore, brands with multi-channels are able to communicate and capture transaction information directly through receipt processing. This enables industries such as apparel and consumer packaged goods to create innovative loyalty programs.

Let Yello guide you to a successful mobile marketing strategy!

Mobile video continues to soar

Video has dominated social media. In 2015, Facebook’s video views skyrocketed to 500 million people watching videos daily.  Expect to see innovation in live, embedded and pre-roll mobile videos.

Messenger apps popularity increases

Messenger apps are evolving into full-fledged marketing and commerce platforms. We live in a time where communication paradigms are constantly shifting. It requires us as marketers to rethink how we serve and sell and for consumers to rethink their habits and routines. The rise of messaging is undeniable and unavoidable.

Mobile technology is fundamentally changing how brands interact with consumers and to remain successful and ahead of the curve, businesses, small and large, need to embrace the change.

Not sure how to get started or simply want to improve your mobile strategy, Yello can help.


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