Respond & Delight: How Online Reviews Can Help Grow Your Business
Any successful business owner will tell you that it’s a necessity to have a reputable online business presence. A long time ago this was seen as “luxury”, but with increased competition across almost every industry, companies must find ways to separate from the pack… or else they’ll fall into the realm of being unnoticed (and we’re sure nobody wants this).
One way to build your online presence is through reviews. Local companies have already made a step by getting listed with review facilitators such as Yello.
Watch Reviews Expert, John Caroll’s presentation on ‘Navigating the world of Online Reviews’ below!
Gaining positive reviews assures your potential customers that your product/service is top of the line and proves you’re reliable. Let’s not forget how important existing customers are, and each time one leaves a review they eventually climb the ladder of becoming loyal customers (attracting eyes for potential purchase).
But how exactly do online reviews help to grow your business? Let the facts speak. Search Engine Land revealed that 92% of consumers read online reviews (for local businesses) to determine if they’re making the right purchase.
Let’s take a closer look at these 4 quick benefits of online reviews to your business.
Boost Confidence In Your Business
Customers don’t always know what to expect from your business and will be hesitant to make a purchase. This is where online reviews bridge that uncertainty, by legitimizing your business to give potential clients a feel for what you do and why they shouldn’t think twice about doing business with you.
Find Out What You’re Doing Wrong
There’s no better advice a business owner can get, than from a disgruntled client. Negative feedback is great for helping your business to identify its downfalls and areas that need immediate improvement. You’ll be better able to determine how to fix these challenges, as often times their reviews are quite detailed. The most important thing is to respond and apologize and to even invite them for a re-trial or offer a discount.
Finding Your Strengths
Any business owner can tell you that it’s the best feeling when customers are responding positively to their product/service. It makes them want to improve helps with identifying and building on these strengths. Your ultimate goal is to gain profit, but its essential to pay keen attention to what’s working for you and how you can constantly improve your business operations to reap real success.
The most exciting thing about online reviews is that you get customers to freely express their appreciation (on the positive side) for your product or service. This creates the perfect opportunity to share these testimonials on your social media pages, website, and blog.
These reviews inspire confidence, as good reviews can sometimes be hard to come by. In other words, they can do the selling for you. In using these good reviews as content in your marketing activities, they can:
- Push your old customers to assist you in obtaining new ones.
- Show potential customers the great service that awaits
Want to know what people think of your business? Get listed with YELLO and let’s get you those reviews.
Rampton, J. (2017). How online reviews can help grow your small business.