Written by Yello

Search Engine Marketing – What your business needs this holiday!



Search Engine Marketing – What your business need for 2018

Search Engine Marketing (SEM) is one of the most effective ways to grow your online business presence. There’s constant competition in your business’ marketplace, with millions of people vying for the same eyeballs. To add value to your business moving into the New Year, you’ll need to consider advertising online and no, this won’t cost an arm and leg. In fact, Yello is giving you a free landing page to boost your business if you sign up today – Just click HERE to start right now.

SEM generally includes the use of paid advertisements, which would appear on the Search Engine results pages (Google, Bing, etc). Through these paid ads, your business will be able to bid on keywords (explained in our keywords article), so when users of the different search engines are looking for a certain product or service, your business appears alongside those search queries.


These pay-per-click ads come in a variety of formats and you’ll be able to select which best represents your business. For example, if you own a hardware or appliance store, using a products listing ad would be ideal, as you’d get to show visuals of your products and the price at a glance. The other format popularly used is the text-based ad.


SEM is an excellent tool for advertisers, as you’d get the chance to put your ads in front of the thousands of motivated customers ready to make a purchase at that precise moment! As you develop your digital marketing strategy for 2018, consider this channel, as your aim is to stand out. Remember we’re here to help you maximize on your business leads and we’re ready to equip you with all the tools needed.

Not sure how to get started or simply want to improve your mobile strategy, Yello can help.




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