Written by Yello

The Business of Back to School – Quick Marketing Tips





Summer is now at its peak, but within a few weeks most business owners will make way for students and parents – school will soon be in session!

Now don’t go telling the little ones, because this might throw off their entire summer – but in truth, free paper soon bun!
Now is the ideal time for you to start thinking of creative and innovative ways to drive customers to your stores. You’ll need a good marketing strategy. Here are some quick tips to help boost your back to school sales!

From barber chairs to the hairdressing salons: Help customers get a fresh start
Back to school is not just about electronics, clothes and books.   It also marks a new beginning – time for a fresh look. This is when you’ll need to think about what products/services you can offer to help your customers feel confident for the school year. If you own a hair salon or barber shop, consider a late summer special to get people looking their best.



Annual Checkups – A WIN for Medical Practitioners
During this time, dental and medical offices can encourage parents to get routine checkups out of the way before the school rush. The fact that most medical check-ups are mandatory (especially for students matriculating to high school), discounts go a far way in creating loyal customers!




Make It Attractive – Increase your Business’ Product Marketing Techniques

Offline Impact
Oftentimes businesses believe that the parents are the final decision makers when getting supplies for school. Guess what? The children play a critical role in deciding the specific type of bag (colour, style or print) or the types of art supplies they’d want to use. Children and teens who may not be excited about school, do get excited about shopping and tapping into that energy can be beneficial to marketers. Instead of just listing the discounted prices (which appeals mainly to the parents), businesses can benefit a lot from using eye catching images in their ads and in-store displays.
A user-friendly website is a great start! This gives shoppers a chance to browse your selection online even before they enter your actual store. In addition to this, creating appeal through clever social media content can bring in customers (many new ones too). Social media is a great way to market your products and this can be done through paid and targeted online advertising. Say you own a uniform store, you could create an online “look book”, so customers can see what you have!




If you want to get started on digital advertising,  check out the services we offer!

Marry Discounts with Product “Combos”
Most business owners have been through school preparation at least once in their lifetime – so you know what your customers need for school!  Get creative by combining text books, stationery, uniforms, lunch bags, and the like for different educational levels. For example, create combos for the  kindergarten or basic school students to those in college. This will make for easier one-stop shopping for your customers and you’d be surprised by how fast these combos will fly off your shelves.

Your customers will also feel like they’re getting huge bargains on their school supplies! You can also make a big deal out of discounts by offering specials – a buy-one-get-one for siblings would be great!




Finally, host an event at your store!
A fun way to build your customer base during the holidays is through entertainment. Back-to-school shopping is NO exception! Providing entertainment via a reading corner, story time and a craft corner can let the parents shop in peace. Not only will you be giving people a reason to choose your business, but they might invite a friend to shop with them while their kids bask in the attraction. This isn’t the usual for back-to-school shopping in Jamaica, but how about becoming the first?
Hosting entertainment during extended business hours can also help to bring in customers who work during the day. Market your events through advertisements and social media. Press on Discounts! Discounts! Discounts and of course, free refreshments!

Remember you can find all your school supplies with Yello. Click here to start NOW!


DeMeo, D. (2015, July 25). Six Tips for Small Businesses to Boost Back-to-School Sales.
Retrieved from http://www.huffingtonpost.com/entry/six-tips-for-small-businesses-to-boost-back-to-school_us_5796629ee4b0e002a313dd


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