The Business of Back to School – Quick Marketing Tips
Summer is at its peak. However, within a few weeks, most business owners will be making way for students and parents, as a new school year will soon be back in session. Now is the ideal time to start thinking of creative and innovative ways to drive customers to your stores for the Back to School rush. Here are some quick tips to help boost your back to school sales.
From barber chairs to the hairdressing salons: Help customers get a fresh start
Back to school is not just about electronics, clothes, and books. It also marks a new beginning, which means time for a fresh new look. This is when you will need to think about what products/services you can offer to help your customers feel confident for the school year. If you own a hair salon or barber shop, consider a late summer special to get students and teachers looking their best for the new year.
Annual Checkups – A Win for Medical Practitioners
During this time, dental and medical offices can encourage parents to get routine check-ups out of the way before the school rush. The fact that most medical checkups are mandatory, especially for students matriculating to high school, discounts go a long way in creating loyal customers!
Increase your Business’ Product Marketing Techniques
Oftentimes businesses believe that the parents are the final decision makers when getting supplies for school. However, children play a critical role in deciding the specific type of bag (colour, style or print) or the types of art supplies they want to use. Some children and teens who may not be excited about school, do get excited about shopping for new school supplies. And tapping into that energy can be beneficial to marketers. Instead of just listing the discounted prices, which appeals mainly to the parents, businesses can benefit a lot from using eye catching images in their ads and in-store displays.
A user-friendly website is a great start. This gives shoppers a chance to browse your selection online before they enter your store. In addition to this, creating appeal through clever social media content can bring in new and regular customers. Social media is a great way to market your products and this can be done through paid and targeted online advertising. For example, if you own a uniform store, you can create an online “look book”, so customers can see what you have!
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Marry Discounts with Product Combos
Most business owners have been through school preparation at least once in their lifetime – so you know what your customers need for school! Get creative by combining text books, stationery, uniforms, lunch bags, and the like for different educational levels. For example, create combos for the kindergarten or basic school students to those in college. This will make for easier one-stop shopping for your customers and you’d be surprised how fast these combos will fly off your shelves. Your customers will feel like they’re getting huge bargains on their school supplies, You can also make a big deal out of discounts by offering specials – a buy-one-get-one for siblings would be great.
Host an Event at Your Store
A fun way to build your customer base during the holidays is through entertainment. Back-to-school shopping is no exception. Providing entertainment via a reading corner, story time and a craft corner can let the parents shop in peace while their children are occupied by the attractions.
Hosting entertainment during extended business hours can also help to bring in customers who work during the day. Market your events through advertisements and social media. Emphasize the discounts available and of course, free refreshments.
DeMeo, D. (2015, July 25). Six Tips for Small Businesses to Boost Back-to-School Sales.
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