The Future is M-Sites
Will your website be obsolete? This has been a common buzz in technology circles. To say that there is plethora of apps out there is an understatement. Studies estimate that there are currently 2.8 million apps currently in existence. Apple’s App Store is the second largest carrier with 2.2 million available apps in store.
In November 2016, Google made a game changing announcement by prioritizing mobile websites as the primary content source for its search engine results. This means that companies that have both mobile and desktop sites will be ahead in the search results above companies with a desktop only site.
At the 2017 Yello Digital Marketing Conference, guest speaker, Gabriel Parra, digital strategic manager at Google, reported that 80% of mobile users’ time is spent on Facebook and Whats App. This means marketers should be looking to create Facebook ads around products and services. It is a huge margin to overlook in your digital marking strategy.
Analysts believe that the upward trend of mobile purchases will continue for the next 4 years as more customers have grown accustomed to M-commerce. The increasing popularity of Google Wallet and Apple Pay will facilitate payment on mobiles instead of credit or debit cards. Developers are now required to build applications that do not need a physical cash or credit card payment.
Innovative Design for the Mobile User
As with everything in the buyer’s journey, a sound user experience is key. An effective display of content and data on the mobile interface is demanded by the consumer. Instagram, Pinterest, Houzz and Wunderlist are very successful mobile application companies. They have each developed new patterns, intuitive design and interactive interfaces. App designs that accommodate challenges like interruption and partial user attention are the ones that get downloaded the most. Leading and forward thinking apps set high standards for users.
Enterprise Mobile Management
Enterprise mobile management (EMM) is a set of processes and technology using mobile computing in streamlining businesses. Financial management, security and mobile computing are cornerstones of this technology. These tools will grow to encompass a wide range of mobile management needs across operating systems on PCs. Smartphones and tablets. EMM represents the near future of evolution in mobile management and support technologies.
It is hard to deny the integral role that mobile applications play in the digital ecosystem. Consumer apps are in high demand and businesses are compelled to take mobile seriously. Businesses should be keen on the ever changing landscape and align their business development and marketing strategies to the advancement of mobile development.
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