Written by Yello

The Sweet Taste of Success (Why the Barbados Chocolate Festival Is a Must for Local Businesses)

chocolate flow

In just two short years, the Barbados Chocolate & Pastry Festival has grown into a must-attend for more than just pastry and chocolate businesses. The brainchild of organizer Margaret King, herself the owner of Magnolia Chocolatier, the event has attracted visitors and locals alike. The first year saw an attendance of 719, which increased to 1,333 in 2016. The Mango Bay Hotel even created a special all-inclusive offer around last year’s festival.

The Chocolate and Pastry Festival has shown impressive reach in a very short space of time and the opportunities for local businesses to leverage the festival for their own success are numerous. Here are just a few ways to successfully leverage the festival for your business.

  1. Be a Sponsor – Sponsoring an event helps your business in numerous ways, including building brand awareness and media exposure, increasing your reach and exposure to a potentially new audience, increasing brand loyalty and more.
  1. Exhibit Your Product – The festival offers the opportunity for individuals to showcase their business and products as an exhibitor at the festival. It is a great opportunity for local chocolate and pastry businesses to put their products in front of a number of potential customers, as well as mingle and interact with other industry retailers, distributors and media.
  1. Be an Instructor – Does your business have a particular chocolate or baking specialty? You can offer to be an instructor at the event to share some of your skills and knowledge. Being seen as an expert in your field is a good way to build credibility and by that token brand awareness.
  1. Be a Speaker – There is also an opportunity to be a speaker at the event, which includes more than chocolate and pastry business owners. Food and wine bloggers can speak on the ways to successfully blog about the industry, marketing experts can speak on the ways to successfully promote it, local cocoa farmers and local distributors can speak on the challenges of the industry and more.

After you’ve chosen to take advantage of any of these opportunities, have fun promoting the event and your involvement in it through your online presence, including your website, blog and social media. Have a chocolate themed contest on Facebook or Instagram, invite followers to share their favourite chocolate recipes, talk about the health benefits of chocolate if you’re in the health and wellness industry and much more.

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