Tips to advertise on a Budget
Every business needs to advertise. You don’t need a million-dollar advertising budget or have a chic advertising agency on retainer. These budget friendly advertising tips will go a long way in putting your business in front of many eyes.
- Collect email address and send out newsletters.
Newsletters are a great way to disseminate information that target your customers. Email marketing targets customers and consumers of every level of business. Typically, emails are distributed weekly, bi-weekly or monthly with relevant and timely information that your audience will find valuable.
- Do a demo
Offer to do a free demonstration of your product or services. This will be a good way for people to see you and your business offerings first hand. Taking a hands on approach to your business and interacting with new and existing clients will reap short term and long term rewards.
- Create a referral program for your existing customers
Nothing beats word of mouth advertising. Use your existing customers as a means of attracting new ones by incentivising them. Offer a free gift or discount for anyone new they refer. Your existing customers will feel valued and the new ones will know that their friends are referring them to a solid business.
- Hang out where they hang out online
Social media is where many customers discuss making purchases before buying. Get a social media account on the leading platforms (Instagram, Facebook and Twitter) and listen to what people are saying about their needs and join in on the conversation. Keep in mind that if your customers hang out on less popular platforms, then go to where they are. You will want to conduct social listening to see what their problems are and how you can help.
- Author and publish guest posts on well -known websites
Well- known websites and blogs are open to guest posts. Once you can provide content from a fresh, new angle that their audience can appreciate, then you will be published. Your content will have a whole new audience. With a few clever SEO (search engine optimization) plugs, you article(s) will reach the desired demographic.
Linking a few long tail keywords to your content is a smart way to drive traffic to your article. Think of a problem and search terms that people will actually use to seek out a solution.
- Leverage social media to show your expertise
Flaunt your knowledge with short tips on social media. This will demonstrate your skill in your area. Social media is a perfect platform to provide short bits of information that users can quickly read and learn.