Written by Yello

Top 5 Reasons You Should Exhibit at a Trade Show



From visibility to rich marketing opportunities, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence whether big or small gives you the unique opportunity to meet new customers, reach your existing clientele and build yourself as a credible and reliable brand.

If you ask a successful trade show veteran why they choose to exhibit every chance they get, be ready to hear an enthusiastic list of reasons. From creating new advertising opportunities to increasing your customer base, the power of trade shows is impressive.

Surely you’ll start to ponder the cost to participate, leaving you uneasy about taking that risk. Below are the top 5 reasons why you should participate in trade shows and stop missing out on the great opportunities to present your business to the world!

Generates highly targeted leads

One of the most important reasons for participating in a trade show is the high likelihood of customer base expansion. With the right strategy, every trade show you attend is an opportunity to increase sales and generate leads.

Pencil in some time to sit with your team prior to a trade show and make your sales goals clear. Use this opportunity to:

  • Establish key goals and equip each team member with the general objectives.
  • Interact with all visitors to your exhibition, as they could become customers.
  • Keep notes of visitors and their business interest/s and follow up post-event.

A good trade show (along with excellent execution on your part) could keep your sales team busy for a while, as they connect with prospective clients and close deals.




Showcases your newest products/services

A trade show is the perfect platform for you to show off your latest cutting-edge product or service. You get the chance to do live demonstrations , which in turn drives attention to your booth. Be sure to show or explain to attendees how exactly your product/service will help them and use the opportunity to collect leads via on-spot sign ups.

Strengthens your Brand Presence

Branding plays a big role in the success of your business, especially in industries dependent on reputation and trust. Taking a step to exhibit at a trade show acts as a reminder that your company is serious, reliable and independent enough to afford its own presence at leading events, conferences and expos.

By using strategic exhibition, you can position your company as being part of a niche within your market. Positioning your booth next to your industry competitors creates a powerful psychological message, which can re-position your company in the minds of potential clients,  from ‘startup’ to ‘established player’. With the right strategy, even a small startup can strengthen its brand by exhibiting at a trade show. Utilize this platform by using eye-catching, recognizable display banners to make your exhibit easy for customers and prospects to notice. Also include your social media handles so event attendees can connect with you.


Provides platform for face-to-face marketing

Though the rise of social media marketing has added significantly to the productivity and reach of many businesses, face-to-face marketing remains one of the most effective methods to increase sales. Trade shows provide a junction where your business ideas are seen by various groups of people, who are possibly potential clients. In addition to your sales pitch and demos, you can get feedback from attendees and this can help to improve your product or service. Consider this a small marketing research opportunity with BIG benefits!



Helps you to discover new trends

A trade show is a good opportunity to find out the direction in which your industry is going (and isn’t going). You’ll get the chance to see what techniques your competitors are using to promote their products/services and see how they match up to yours. You will also get  to evaluate whether your promotional efforts need improvement.

Ensure that you make the time to take a walk throughout the trade show. Go on a fact-finding stroll and take note of what your competitors are doing (right and wrong).

Interested in connecting with potential customers post-expo? Get more information on effective digital marketing solutions here.



Symonds, P. (2014, February 19). 4 reasons to exhibit at a trade show.

Retrieved from http://www.smartinsights.com/lead-generation/event-marketing/4-reasons-exhibit-trade-show/

Top 15 reasons why you should exhibit at a trade show. (n.d.).

Retrieved from https://american-image.com/the-top-15-reasons-why-exhibit-at-trade-shows/

7 perfect reasons to exhibit in a trade show. (2016, June 22).

Retrieved from  https://www.boothconstructions.com/industry-insights/7-perfect-reasons-exhibit-trade-shows/


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