Video is Sky-Rocketing
Take a wild guess at the number of videos watched on YouTube daily? Give up? It’s 20 billion. Gabriel Parra, Google strategic manager dropped that nugget at this year’s Yello Digital Marketing Conference. Video has evolved from traditional television commercials to YouTube, Snapchat, Facebook and Instagram Live. Video is a staple in our lives.
Video is convenient and efficient for consumers. Video marketing provides marketers with an attractive, versatile and shareable medium to reach audiences. According to Google, online video is 600% more effective than print.
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If the information in this infographic doesn’t convince you to take video more seriously, here are a few more reasons:
- Google <3 Videos
Google now owns YouTube, so more significance is placed on how much video affects your search engine rank. Your website is 53% more likely to show up first on Google if you have a video embedded. Videos increase the amount of time visitors spend on your site. Longer exposure builds trust and search engines receive the signal that your website has good content.
- Video Appeals to Mobile Users
Video and mobile are two peas in a pod. From 2014, mobile video views have increased by 400%. People like to watch videos on the go and the number of smartphone users is growing exponentially.
- People Share Videos More
In the eighth annual Social Media Marketing Industry Report, Michael Stelzner reported that 60% of social media users shared video content in 2015. Social networks have made it easy to share videos. Facebook has launched 3600 Video and Lifestage (a video-centric app for teens.) Instagram now has sixty-second videos and Instagram stories. Twitter has Periscope. Video marketers must remember that people respond more to emotions. 76% of social media users say they would share a branded content video if it was entertaining. Sure, emotions are not exactly a measureable ROI, but social shares do increase traffic to your website.