Website Essentials – How To Make Online Work For You
Whether your business is small, medium or large it’s essential to build and maintain a website that is the focal point for your online presence.
A website should perform many roles including enhancing and building your brand, allowing two-way communication with customers, and showing off your company’s products and services.
Below are a few more reasons why a website is worth every cent!
A website shows that you are open for business 24 hours a day, seven days a week and allows the visitor to find out more about your company and what you offer.
We live in a busy world and people are spending an increasing amount of time online. They browse through sites, read reviews and make purchase decisions from the comfort of their home.
An online presence optimised for cell phones and tablets means that you’re effectively ‘open 24/7’. You’ll reap the rewards from this level of accessibility.
Want to work with Yello to create a website that will ‘wow’ your customers? Get in touch here.
All of your social media and additional marketing efforts through traditional outlets such as TV and radio, should be pointing back to your website to drive visitors.
Your website is one of your key sales tools so it should be fully equipped with everything a customer needs to make a buying decision. It’s a primary rule to include a contact form on your website, to collect customer data for future use. The content should include a strong call to action and your contact information.
If you want to make sure your website is working well in this area, you must attach an analytical tool which will inform you of bounce rates (how long people stay on your site) and how many pages they visit.
It goes without saying that every business needs to stay in touch with its customers.
A website is the perfect retention tool to ensure that your current customers know how much you care about what they think. You can set up an online customer chat section for ease of communication and two-way interaction. This will add to your reputation as a company that listens to its customers’ opinions.
Many customers will not take your business seriously if you don’t have a website, or your website is poorly designed with low quality images and bad grammar.
A website that is well thought out and built with the customer experience in mind will make a lasting first impression. It’ll demonstrate that you’re professional and knowledgeable about your business.
Your website is also a prime opportunity to share the history of your company, your mission statement, testimonials and any other relevant information that’ll enhance your credibility.
Even if you have a social media account for your business, you’re usually limited in terms of what you can post and how long it stays on the user’s timeline.
Your own website allows you to be in control of your brand image and message . The design, narrative and style are all part of the image you want to convey – so make it count!
The Marketing GP https://www.themarketinggp.com.au/website-important-business/