Written by Yello

Website Essentials – How To Make Online Work For You

Whether your business is small, medium or large it’s essential to build and maintain a website that is the focal point for your online presence.

A website should perform many roles including enhancing and building your brand, allowing two-way communication with customers, and showing off your company’s products and services.

Below are a few more reasons why a website is worth every cent!

 

Accessibility

A website shows that you are open for business 24 hours a day, seven days a week and allows the visitor to find out more about your company and what you offer.

We live in a busy world and  people are spending an increasing amount of time online. They  browse through sites, read reviews and make purchase decisions from the comfort of their home.

 

Modern smart mobile phone with on line shopping store graphic and open sign on wooden table over blur light and shadow of mall

An online presence  optimised for cell phones and tablets means that you’re effectively ‘open 24/7’. You’ll reap the rewards from this level of accessibility.

To find out more about creating the right website for your business, REGISTER HERE  for Yello’s upcoming Digital Conference.

 

Lead generation

All of your social media and additional marketing efforts through traditional outlets such as TV and radio, should be pointing back to your website to drive visitors.

Your website is one of your key sales tools so it should be fully equipped with everything a customer needs to make a buying decision.  It’s a primary rule to include a contact form  on your website, to collect customer data for future use. The content should include a strong call to action and your contact information.

 

viral content magnetic attraction people communication vector illustration

 

If you want to make sure your website is working well in this area, you must attach an analytical tool which will inform you of bounce rates (how long people stay on your site) and how many pages they visit.

Customer engagement

It goes without saying that every business needs to stay in touch with its customers.

 

Social network web site surfing concept illustration of young people using mobile gadgets such as smarthone, tablet and laptop to be a part of online community. Flat guys and women on big notebook with symbols

A website is the perfect retention tool to ensure that your current customers know how much you care about what they think. You can set up an online customer chat section for ease of communication and two-way interaction. This will add to your reputation as a company that listens to its customers’ opinions.

Want to work with Yello to create a website that will ‘wow’ your customers? Get in touch here.

 

Credibility

Many customers will not take your business seriously if you don’t have a website, or your website is poorly designed with low quality images and bad grammar.

A website that is well thought out and built with the customer experience in mind will make a lasting first impression. It’ll demonstrate that you’re professional and knowledgeable about your business.

Your website is also a prime opportunity to share  the history of your company, your mission statement, testimonials and any other relevant information that’ll enhance your credibility.

 

Brand building

Even if you have a social media account for your business, you’re usually limited in terms of what you can post and how long it stays on the user’s timeline.

 

Brand concept. Chalk board, dark streaked background

 

Your own website allows you to be in control of your brand image and message . The design, narrative and style are all part of the image you want to convey – so make it count!

 

References

 

The Guardian https://www.theguardian.com/small-business-network/2012/oct/19/businesses-need-websites

 

The Marketing GP https://www.themarketinggp.com.au/website-important-business/

 

Marketing 91 https://www.marketing91.com/website-is-important-for-business/

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