Yello Media Group hailed by Google for Innovation Excellence
Yello Media Group continues to pioneer digital marketing solutions in the Caribbean and Latin America. In a recent announcement made by Google, Yello Media Group was one of 5 Companies recognized internationally for their Innovation in Search and Display Innovation.
This recognition is in honour of the innovative ways that Yello Media Group has helped clients market their products and services online.
“Google is one of the world’s leading Digital Marketing platforms and to have them recognise us as providing exceptional innovation in search and display advertising is quite an honour. We understand the importance of providing customised solutions to suit any sized business. As such, we offer expertise and partnerships that provides innovative advertising solutions to ensure our customers can compete on a global level. Being recognised as one of the top 5 in the Caribbean and Latin America, is a testimony to the expertise in innovation and investment made in Digital Marketing solutions”, said Colin Francis, CEO, Yello Media Group.
The brand has been highly visible since their rebrand from Global Directories to Yello Media Group, a move that has positioned them to expand their advertising solutions portfolio from Directories to Digital and TV media solutions. Over the past years, they’ve helped thousands of businesses connect with millions of customers online.
As internet and mobile penetrations grows, local businesses can market their products and services with cost-effective solutions to engage more customers. Through the Google platform, local businesses of all sizes and industries are able to capitalise on targeted marketed campaign that yields measurable returns thus eliminating the guess work on whether their advertising is reaching the right audience.
The company aims to bridge the gap between the small business owner and often perceived daunting world of the digital. “We have developed an efficient manner for translating the digital marketing solutions in digestable information for businesses to see the value. Our suite of digital marketing products, like findyello.com, Search Engine Marketing (SEM), Social Media Marketing, Website development and online videos all provide excellent impact for businesses that need greater returns on their advertising spend. In partnership with Google, we are constantly evaluating customer campaigns, tracking and monitoring to ensure optimum performance.” said Francis.
With a global internet heavyweight as Google their partner, local small businesses are assured that Yello Media Group will extend their reach across geographical borders.