Written by Yello

Yello Media Takes Home Top Award at the 2018 ADP Awards

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From L: Todd McKnight, Vice Chairman of Names and Numbers, Karen Goulbourne, Director of Publishing for Yello Media Group, Erica Raymond, Senior General Manager for Yello Media Group, Tshani Jaja, Director of Marketing for Yello Media Group and Cindi Aldrich, President & CEO of ADP. 

The Caribbean region’s digital and print advertising leader Yello Media were big winners at the recently held Association of Directory Publishers Awards in Utah, USA. The company took home a whopping 11 awards for Marketing Excellence including the prestigious Directory of the Year Award for the Jamaica Kingston Directory.

The Association of Directory Publishers (ADP) is an international trade association that has served the Yellow Pages industry since 1898. ADP membership includes publishers, advertising agencies, and suppliers to the print directory, mobile and online publishing industry. ADP’s Gold Book Awards competition is a jury and peer-voted recognition of the best of the best in the Yellow Pages industry in both directory production and marketing expertise. The awards are presented during the ADP’s Annual Convention in recognition of members’ outstanding directory products and marketing innovations.

Commenting on the outcome of the ADP awards, Tshani Jaja, Director of Marketing for Yello Media stated, “Winning these awards is a testament to Yello’s innovative, creative and dynamic approach to Marketing and Product development. Our team continues to push boundaries in marketing and product innovation across the region with programs and products that excite, educate and deliver value to users and advertisers”.

The full listing of Yello Media’s achievements at this year’s ADP Awards are as follows:

Winner of Directory of the Year – Jamaica, Kingston

2nd Place

  • Excellence in Marketing Environmental Initiatives – Belize recycling with Boys Scouts
  • Excellence in Print Directory – Jamaica, Kingston

3rd Place

  • Excellence in Marketing Magazine and Newspaper – Mobile App Campaign
  • Excellence in Radio Advertising – Mobile App campaign
  • Excellence in Industry Innovation – Mobile App
  • Excellence in Digital Initiatives – Mobile App
  • Excellence in Marketing Outdoor – Brand Campaign
  • Excellence in Tv Advertising – Digital Campaign
  • Excellence in Print Directory – Cayman Directory
  • Excellence in Website and Mobile App – Findyello.com

Yello Media Group is the leading provider of digital media and marketing solutions operating across 20 countries in the English speaking Caribbean and Central & South America. Their digital solutions and directory products create seamless connections with businesses and their customers online and offline. With decades of advertising expertise, Yello is the most celebrated Google AdWords Partner in the Caribbean, Central & South America receiving three consecutive awards for Google Display and Mobile Champions in 2014, 2015 and 2016. Yello’s diverse mix of digital solutions such as SEM, Website Development, Social Media Management, Online Videos and Display Advertising helps businesses build awareness, expand reach and generate leads. In 2017 they were one of 5 companies recognised internationally by Google for their innovation in Search & Display Advertising in the Caribbean and Latin America.

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