Written by Yello

Yello’s DIGICON 2018: Meet the speakers


On April 20th Yello will be hosting DIGICON – and you’re invited!

This year’s theme is Digital Marketing Innovation: Ready for Tomorrow Attendees will hear from a diverse range of speakers presenting topics from Google and SEM to Social Media and the Gold Standards.

Let’s introduce you to the speakers:

Sherron Washington: CEO & Founder, The P3 Solution


Sherron is the CEO and the founder of The P3 Solution, a full-service marketing and communication (marcomm) firm that specialises in providing simple strategy, design and social media marketing solutions for SMEs, associations and entrepreneurs. She’s also an author, speaker and a professor.

Sherron has imparted her wisdom and expertise for nearly 20 years and has been deemed “The Marketing Whisperer” because of her uncanny ability to assist clients in developing innovative, results-driven, yet simple solutions for their businesses.

Competent, creative and electrifying, Sherron is a dynamic thought leader in the marketing industry.

John Carrol, Manager of Local Business Outreach, YELP


John hosts informational sessions with local business owners across North America to educate them on online review best practices. He also works with local business owners interested in helping their businesses grow.

In the past, it was word of mouth, social proof or popularity that determined success. Today it’s online reviews. Online reviews on different sites like Trip Advisor and even Facebook can mean the difference between success and failure, particularly if you’re in the restaurant or hotel business.

John will highlight best practices for navigating the world of online reviews.

REGISTER HERE for Yello’s upcoming Digital Conference.

Alicia Whalen, Social Media Strategist and Director of Strategic Partnerships, www.icuc.social 


Digital and social media marketing expert, strategist, and speaker, Alicia Whalen has spent over a decade transforming brands and businesses to take a “Digital First” approach to marketing.

Alicia is also a well regarded Travel Marketer specialising in educating, speaking and working with clients/teams globally on SEO and Digital Strategy for web.

She has worked with media giants including Google, BING, Facebook, Expedia and hundreds of other brands over 10 years.

Daniel OHara, Partner Enablement Manager, Google


Daniel is a sales enabler at Google that works hand in hand with marketing agencies and with small and medium businesses, to help refocus the way they market their business online.

He also helps reshape the companies’ view of technology so that it is viewed less as a commodity and more as a key component that helps align business operational strategies with business’ goals.

Daniel has at least 6 years of experience performing consulting services that help modernize companies’ online stores.

REGISTER HERE for Yello’s upcoming Digital Conference.

Rasheen Girvan, Digital Manager, Yello Media Group


Rasheed Girvan has over 15 years of experience in marketing and sales management.

He specialises in online marketing and advertising including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Site Development, Digital Signage and Outdoor Advertising.

He has consulted with a wide cross section of businesses in Jamaica and across the Caribbean to develop online marketing strategies including advertising campaign development and implementation.

Rasheed is certified by the Outdoor Advertising Association of America and certified in Google Adwords.

To register, please visit https://digicon.ymgclicks.com/nc/barbados.

For more information, please contact Eileen Keens via email [email protected] or 345-949-7027.


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