The story of National Baking Co Ltd is the story of a three-generation Jamaican homegrown family business, with roots that began in the 1930s with Reginald and Irene Hendrickson. As the family grew alongside their business, they closed Paramount in the 1940s and opened a bakery in Mandeville, Manchester, which they named National. This family business was where their two sons, Karl and Larry, honed their skills in baking bread.
Karl went to Canada to study medicine and worked part-time in bakeries, where he learned about mechanical bread making. He quickly realised that these first-world methods could add to the development of his family's business in Jamaica. After two years, Karl returned home. He urged his parents to open a cutting-edge baking facility in Kingston. National became the first in Jamaica to sell bread sliced and wrapped, a novel idea, as customers used to carry their own bags to buy whole loaves of bread.
Subsequently, National quickly became a household name as Jamaicans welcomed this new type of bread with its different taste, texture, greater shelf life, and conveniently sliced and packaged. Karl continued to streamline and mechanise baking operations.
National expanded by opening the Biscuit & Cracker Plant, followed by the Snack Plant, where they produced another first: Jamaica's original Cheese Trix. Then, in the early 1970s, they acquired Hannah Town Bakery, revered as HTB Easter Bun.
In 1995, the third generation of the Hendrickson family stepped up to the plate. Karl's eldest son, Butch, succeeded his father. Continuing his father's legacy of innovation, Butch oversaw the upgrade and modernisation of all the baking equipment, warehouses and delivery fleet.
With each expansion, National aimed to set the gold standard for freshness in the baking industry one of the many reasons they have remained an industry leader over the last few decades. Today, National, HTB, and HoMade products appear on shelves in the UK, USA, Canada, and many Caribbean countries.
In 2010, National took a leap forward and opened a distribution centre in London, followed by another in New York three years later. As National proudly planted the Jamaican flag globally, the Hendricksons never forgot their roots.
National and the Hendrickson family walked hand-in-hand with Jamaica on this journey to success, building it along the way, and representing it to the best of their abilities. Their well of gratitude, love and duty runs deep in this little island, so National is dedicated to making Jamaica proud.
The National Baking Co baked products are found in supermarkets and grocery stores islandwide.
Its Always National
This brand of bread is the absolute best way to start the dsy given the fact that you dont have to use anything as a spread on the bread itself plus its healthy with oats which helps boose strength and it good for the heart.
I highly admire the way your brands and product are marketed. Keep promoting n establishing strength among our youths.
excellent company
