We at the Ministry of Tourism and its agencies are on a mission to enhance and transform Jamaica's tourism product, while ensuring that the benefits which flow from the tourism sector are increased for all Jamaicans. To this end we have implemented policies and strategies that will provide further momentum for tourism as the engine of growth for the Jamaican economy.
We remain committed to ensuring that the tourism sector makes the fullest contribution possible to Jamaica's economic development, given its tremendous earning potential. We are leading the charge to strengthen the linkages between tourism and other sectors such as agriculture, manufacturing and entertainment, and in so doing encourage every Jamaican to play their part in improving our tourism product, sustaining investment and modernizing and diversifying the sector to foster growth and job creation for our fellow Jamaicans.
We see all this as critical to Jamaica's survival and success and have undertaken this process through an inclusive approach, which is driven by the Resort Boards, through widescale consultation. Recognizing that a collaborative effort and a committed partnership between the public and private sectors will be needed for us to achieve our targets, central to our plans is maintaining and nurturing our relationship with all key stakeholders. In so doing, we firmly believe that with the Master Plan for Sustainable Tourism Development as our guide and the National Development Plan - Vision 2030 as our benchmark, together we can achieve our goals, for the benefit of all Jamaicans. Through this medium, we invite all Jamaicans to become better informed about our plans, strategies and incentives and to support them in every way possible.
Take care of TOURISM, TOURISM takes care of Us