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4 Tips To Simplify Your Social Media Marketing Strategy

by Yello Apr 4, 2018

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It’s no longer questionable whether social media is a necessary marketing tool for businesses. But like any other form of marketing, building a social media presence can be complex and confusing.

Here are 4 Tips to Simplify Your Social Media Marketing Strategy

Win with the ROI

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The point of social media marketing is to connect with your best online audience. Like any business activity you invest in, it’s essential to determine whether the social media platforms you’re using are worth your time and effort. Use the simple principle of return on investment (ROI) to decide where to invest business time. Here are some of the main points to keep in mind:

  • Compare conversion rates across all of your social media channels.
  • Perform a side-by-side comparison of conversion rates and channel cost.
  • Pick the single social channel that has high conversion rates and high ROI.
  • Increase your efforts and expenditure on that single platform.

Pro social media tip: You don’t need to be on every social media platform.  

Outsource and Delegate

You might think you’re a Social Media Superhero in the first week of posting, but you simply can’t do it all. Cut your time in half by delegating and outsourcing certain social media jobs, such as an SM ADS Co-ordinator or content writer.

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Outsourcing is an investment, but its better to have someone with the expertise and understanding handling those tasks. What’s important is that you clearly define your brand personality, so the message and tone remains in tune.

Using Social Media Management Tool

The key to saving time on social media is to implement a system that is organized, repeatable, and has habitual ways of doing something. As long as your system is streamlined and scalable, you can be more productive in less time. Welcome to using SM Management Tools!

The right social media tool can help you streamline your social media platforms and understand whether they’re working for you by way of social listening, analytics and reporting, and the ability to post to multiple platforms. It’s hard to know just how much time you’ll save by using a tool, but suffice to say that it’s likely hours per week. You can choose from a variety of popular social media posting tools like Buffer, Sprout Social, and Hootsuite.

Pick a tool, and go!

Curate Content

There’s an old saying that goes “work smarter, not harder,” which holds true when speaking about social media marketing. Rather than posting generic content that’s irrelevant to your target audience, choose content that’s interesting and engaging. Content curation in its most basic form is a good tool and at its highest level can yield some pretty impressive returns.

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Different types of content work better with certain social media platforms, so it’s integral that you consider the type of content you like to create and that works best with your brand. Instagram, for instance, is all about the pictures, so it may not be the right choice if most of what you create is long-form textual content like whitepapers.

Combining all these steps may not instantly fix all of your social media marketing problems, but we’d say that it’s a pretty good place to start.