Barbados Invites Travel Partners to the Island for Return of ‘Connect Barbados’

Barbados’ leading B2B tourism event, ‘Connect Barbados’, is on from 23-26 June 2025 with the theme ‘From Street to Chic: A Culinary Journey Awaits’. 

Hosted by Barbados Tourism Marketing Inc. (BTMI), Connect Barbados brings together leading tour operators, travel decision-makers, and local service providers. It has not been held since 2019.

The 2025 edition at the Wyndham Grand Barbados Resort, Sam Lord’s Castle will focus on Barbados’ food culture from roadside rum shops to high-end dining as a key selling point for travel professionals.

This year’s event will also include the ‘Connect Barbados Awards’ which recognises the media and trade partners who have helped to promote the destination around the world.

In a press release the BTMI’s chief executive officer, Andrea Franklin, said: “The return of Connect Barbados marks a pivotal milestone for our island and for the global travel community that continues to stand with us. It is through these collaborations that we drive growth, create new business opportunities, and strengthen Barbados’ position in the global tourism marketplace.”

For more information, visit the BTMI’s website.

Sources: Barbados Ministry of Tourism, Barbados Tourism Marketing Inc and Conference and Meetings World.