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Benefits of Attending Industry Conferences

by Yello Apr 5, 2019

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Attending an industry conference or seminar is very beneficial to the future success of your business and career. And yet, year after year, many professionals continue to ignore this goldmine of resources.

We live in a technological world, where changes within an industry can occur almost daily – be it with the products and services used, the terminology and industry jargon, the various industry leaders, etc.

Conferences offer the opportunity to meet industry experts who can provide a plethora of usable content and insight that will benefit your work and business. As a business owner or professional, you must be aware of the learning benefits of attending industry conferences and recognize it as a great opportunity to help you stay ahead of the curve of your competitors.

The Yello Digital Marketing Conference [hyperlink to landing page here]  focuses on a broad range of key digital marketing topics that will help your small business succeed, including,  using social media effectively to grow your business, the latest Google advertising solutions to increase revenue, how to calculate ROI from a Google campaign and how to maximize your mobile marketing investment. Our goal is to help you, the business owner, gain the tools and strategies needed to successfully market your business online.

Here are just a few more benefits of attending industry conferences.


Opportunity to Learn

Online learning, including reading blogs, case studies, and white papers and viewing webinars can only get you so far. When you converse, watch and interact face to face, you learn a great deal more. You can field questions in a casual conversation that you otherwise wouldn’t leave in a comment box or an email. Conferences are a great way to ask all those burning questions to a friendly face who is willing to help. They also provide the opportunity for a healthy exchange of thoughts and ideas about the industry, business practices, etc. as it is often an environment of cooperation and assistance.


Opportunity to Grow

Networking opportunities abound at industry conferences. It is a fertile ground for meeting like-minded individuals and making connections that could prove very useful. You could meet a new supplier, someone to feature on your company blog or podcast or potential buyer. Conferences are a great way to market to potential clients and gain new leads. If you have products or services, displaying them is more effective than directing people to your website or cold calling. It allows you to show your passion and directly answer questions. Likewise, you may have the opportunity to discover new products by other businesses that could prove very beneficial to your business and brand.


Opportunity to Be Empowered

Watching people doing what they love can often be a great source of inspiration. The group energy is infectious at conferences and this is where creativity and collaboration thrive. Conference speakers often make it their goal to motivate the attendees. Hearing practical advice on growing your business and following success stories will inspire you. And that brings us to the final and probably one of the best benefits of attending industry conferences.


They are Fun

Simply put, industry conferences can be a lot of fun. It helps attendees break the monotony of the regular work day/week by getting out of the office and enjoying a change of scenery to engage and learn. There are often breakout sessions that allow for some smaller group mingling, fun discussions, etc.

So what are you waiting for? Register today and be a part of our 2019 Digital Conference (DIGICON).


Source: https://www.thecontentmarketingacademy.co.uk/why-attend-industry-conferences/