New Year Resolutions to Grow Your Business

A new year means new goals, new opportunities and of course resolutions. However, New Year resolutions aren’t limited to individual promises to lose ten pounds, be more positive, etc. Businesses too need to take stock of the previous year and make resolutions for the year ahead. Here are five New Year resolutions to help grow your business.

1. Re-evaluate Goals and Objectives and Set New, Realistic Ones – It is important to always set yearly goals and objectives. The first step for the New Year is to re-evaluate the goals and objectives that were set for the previous year, evaluate which ones were achieved, which ones were not and why. The next step is to then set goals and objectives for the current year. Some of your goals and objectives will be the same but there may be new issues, opportunities, competition, etc. that require new goals and objectives. Remember to keep your goals and objectives realistic, so that they can be achievable.

2. Resolve to Audit Company Website and Social Media Pages Quarterly (every 3 months) – It is important to do an audit of your company website and social media pages regularly, to understand what is working and what isn’t. Are customers and individuals leaving your website as soon as they arrive, does one page get more traffic than another? Regarding your social media accounts, is one channel more popular than another, what types of posts get the most engagement, etc.? An audit is also necessary to check for any broken links, out of date information, etc.

3. Develop a Blog or Resolve to be Consistent in Updating your Current One – Blogging is one of the most effective social media tools for businesses. According to Hubspot, B2B marketers that use blogs will receive 67% more leads than those that do not. There really is no downside to having a company blog. So if your business does not have one, resolve to start one this year. And if you do have one but perhaps have not been as diligent in updating, resolve to be more consistent with your content.

4. Resolve to Engage Customers throughout the Year – Customers, like anyone else, like to feel appreciated. Engage your customers throughout the year and not just when you have a promotion or to send a generic Christmas card and they will thank you for it. Remember company anniversaries, birthdays, send Easter cards, etc.

5. Resolve to Engage Employees More – Employee engagement is essential to a business’ success. Happy employees mean more productivity. Develop a greater sense of community in your company and a personal connection with employees by improving on your employee engagement efforts that worked in 2018 and creating new ones for 2019.