Yello Partners with Branson Centre to bring Leadership In A Digital Age Virtual Summit
by Chantel DaCosta Nov 25, 2020
Yello Media Group partnered with the Branson Centre to host Leadership in A Digital Age virtual summit where over 3000 persons participated.
The virtual summit took place during Global Entrepreneurship Week on 17-18 November 2020. Through a mix of on-demand webinars and livestream panel discussions, attendees got the opportunity to learn actionable strategies from global experts and digital entrepreneurs on how to grow a business online and navigate the new normal brought on by COVID-19.
Yello’s senior general sales manager Jessica Campbell opined that: “Those in attendance were able to learn best practices and walk away with actionable marketing strategies to grow their business. Branson Centre’s summit has proven that when different organizations have a common goal and pool resources together, they can achieve amazing results.”
The other partner for the summit was PanJam Investment Limited.
Dubbed as a “crash course on leadership, branding, and marketing for SMEs”, the event featured entrepreneurs with million-dollar online businesses and experts in leadership and marketing from Caribbean, United States, and Canada.
Some of the presenters included:
- Yello’s Director of Sales Robby Polk.
- Adam G. Force, founder of the multi-media digital brand Change Creator.
- Barrington McIntosh, founder of BaLance eCom which trains multi-million-dollar sellers on the Amazon marketplace.
- Jamaican-born podcaster, Nicaila Matthews Okome of Side Hustle Pro.
- Heneka Watkis-Porter from the podcast The Entrepreneurial You.
- Nadine Liverpool, personal branding and online marketing strategist.
- Keron Rose from Droid Island.
Branson Centre CEO Lauri-Ann Ainsworth shared that: “We gathered the best of the best for Leadership in a Digital Age. This was a free event, but the value of the content is priceless. It was our intention to inspire SMEs as well as provide practical training that attendees could implement with ease. Even though we shifted our focus from business acceleration to recovery management, we wanted to show SMEs that opportunities are still out there to help them get on the path for growth.” Branson Centre’s CEO commented that another event objective was to give more Caribbean faces the opportunity to showcase their expertise on a global stage.
Leadership in a Digital Age hosted two livestream panel discussions. ‘Leadership marketing for Caribbean entrepreneurs’ highlighted how Caribbean entrepreneurs could stand out in a noisy digital world. Panellists included Digital Disruption CEO Kadia Francis; Kemal Brown, CEO – Digita Global Marketing; Gabriel Heron, VP Marketing – JAMPRO; and Sherron Washington, CEO – The P3 Solution.
The second panel focused on the topic ‘How Caribbean businesses can thrive in a digital world’. The discussion spotlighted the evolution of leadership in this digital age and the way forward. The panel included Oliver Sabga, CEO of Term Finance, a web-based credit institution operating in the Caribbean region; Janette Brin, CEO – Caribbean POSH; Larren Peart, CEO – Blue Dot; and Melissa Smith, CEO – Association of Virtual Assistants.
The summit got rave reviews. One attendee, Christine Gyles, said: “The sessions I was able to join were awesome. As a budding entrepreneur, I learned valuable gems from your expert presenters. I was grateful that I was able to view some of the sessions I missed. It was time well spent. I look forward to another summit in the future. Thanks to you and your partners for making it possible for me. I did not know of your company before, and now I will not forget you, because you have added value to my life.”
Leadership in a Digital Age is the Branson Centre’s first virtual summit.
