There’s an easier way to manage your Social Media
by Yello Oct 17, 2018
There’s an easier way to manage your Social Media
2019 hasn’t yet dawned and there are already countless updates to social media platforms and changes in the algorithms of these different networks. This places businesses in a peculiar position, as their brand has to remain relevant and engaged amidst these changes.
To top that off, social media management can also bring a string of irritations in relation to time management, content curating and driving leads. We won’t beat around the bush to tell you easier ways to manage your social media don’t cost – because they do. But is it worth the investment? We think so. So instead of sticking to your usual “easy” ways to manage your business’ social media, here are some of Yello’s expert tips!
Use The Best Resource
The easiest way for your brand to fail at social media is to use an unskilled resource. In some situations the business may be family owned and the onus is on the “young and savvy” family member to manage the social media pages. But is this reaping real results for the business? There are other cases where the small business owner asks a friend to manage their social media – but their level of expertise and the approach they may take is still in question. There is also the most common example of the business owner managing the social media pages. Though they may be equipped with all the business knowledge, does that mean they have enough time and expertise? Probably not.
The demands of constant postings, understanding the audience, relaying the social media performance to the business and successfully running campaigns requires expertise. Social media should not be sidelined as just “being there to keep up with competitors”. (https://www.disabilityhelpcenter.org) Reality check – your competitors are milking the magic of the social media kingdom.
Hire a dedicated in-house resource
Accountability is key for any business and hiring a dedicated in-house resource can help with better social media management. This person would’ve had the necessary prerequisites and expertise to successfully manage social media. Once the key preforming indicators (KPIs) are meted out and there’s an understanding of the company purpose, brand message and the objectives are clear, then much of the work is out of the way. It would be the responsibility of this individual to deliver on these social media KPIs and maintain the presence, build engagement and grow following for the business’s social media pages. Doesn’t sound difficult anymore right? But there’s still the question of the full scope of this individual’s expertise and also if the cost of employment sufficiently satisfies the results needed.
Outsourcing the business’s social media management
Agencies can be the best options for outsourcing social media management, as usually the executive assigned to a business account is certified (Google certified, Facebook Certified, etc) and brings a wealth of knowledge to the table. Sometimes small businesses hear “agency” and they think of how expensive engaging one may be. That’s not always the case, as often times these agencies have dealt with small, medium, and large businesses and may have a better grasp at understanding your needs and working with your budget.
You may be surprised at how cost-effective it is to have an agency handle your social media accounts versus hiring bringing on an employee. With an agency you receive an expert approach that can outweigh what you would get from a new employee – who you might have to train. The accountability is also heightened with an agency, as if deliverables aren’t being fulfilled your business can find better assistance elsewhere. You won’t be forced to settle for mediocrity – the social media landscape is always changing and your business will need the best service providers.
The key takeaway here is to desist from the usual easy ways of managing social media if your business is looking to grow, attract new customers, and build an online presence. Now might be a good time to evaluate if your business is taking the easy path and not getting the right results. If that is the case, you can get a free consultation with us and learn how you can effectively manage your business’ social media pages.
Reference
Lister, M. (2018). 7 Social Media Management Tips to Save Time & Improve Results.
Received from https://www.wordstream.com/blog/ws/2016/07/25/social-media-management-tips