by Chantel DaCosta Dec 14, 2020
Christmas shopping usually means long lines and the hustle and bustle of moving from store to store to cop the best deals. This year things are different, with COVID-19 and social distancing, people are less inclined to stand in long lines and wait. That’s where your website comes in. You can optimise the shopping experience for your customers to get them where they are willing to shop online.
Here is what you will need to know about being an all-access pass brand.
Tweak your website to accommodate online orders
Your website should be more than a static brochure outlining your product offerings. It should act as your online store, allowing customers to make orders or purchase directly via e-commerce. For the holiday season, adjust your company website to accommodate online orders from customers. This is a sure-fire way to increase sales in today’s competitive marketplace. Do you need a new e-commerce website? Yello can build one for you.
Introduce delivery systems to minimise contact
Now is the right time to find delivery options for your customers. Make their lives easier, and they will want to shop at your store. You can even partner with a delivery company to get your products into the hands of customers faster and without much hassle. Ease of purchase is important in these competitive times.
Or curbside pickup
Be flexible this holiday season and allow customers to email or phone in their orders and accommodate curbside pickup. This minimises the time customers spend inside your store and will make them happy.
Look at your customers’ order history or wish list and send them personalised reminders showcasing your goods and services available for the holiday season. According to Instapage, personalised emails deliver six times higher transaction rates and will help generate 58% of all revenue.
Flexible payment options
A Yello powered e-commerce site will allow your customers to pay online with easy and secure payment gateways. According to Big Commerce, over 78% of people shop online at least once per month. And e-commerce is growing in popularity in the Caribbean as well
Warranties and return policies are essential hallmarks of doing business in 2020, giving your customers the satisfaction and peace of mind that comes with knowing there is a redress policy if things don’t work out.
Over this holiday season be the brand that gives customers an all-access pass by granting them ease of doing business. This means having an optimised website that can take orders and accept payments, giving them flexible delivery options and offering personalised messages.