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All-Access Pass

by Chantel DaCosta Dec 14, 2020

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Black gift box with red ribbon on a black and red background.
Photo credit: Getty Images

Christmas shopping usually means long lines and the hustle and bustle of moving from store to store to cop the best deals.  This year things are different, with COVID-19 and social distancing, people are less inclined to stand in long lines and wait. That’s where your website comes in. You can optimise the shopping experience for your customers to get them where they are willing to shop online.

Here is what you will need to know about being an all-access pass brand.

Tweak your website to accommodate online orders

Your website should be more than a static brochure outlining your product offerings. It should act as your online store, allowing customers to make orders or purchase directly via e-commerce.  For the holiday season, adjust your company website to accommodate online orders from customers. This is a sure-fire way to increase sales in   today’s   competitive   marketplace.   Do   you   need a new e-commerce website? Yello can build one for you.

Introduce delivery systems to minimise contact

Now is the right time to find delivery options for your customers. Make their lives easier, and they will want to shop at your store. You can even partner with a delivery company to get your products into the hands of customers faster and without much hassle. Ease of purchase is important in these competitive times.

Or curbside pickup

Be flexible this holiday season and allow customers to email or phone in their orders and accommodate curbside pickup. This minimises the time customers spend inside your store and will make them happy.

Personalised emails

Look at your customers’ order  history  or  wish  list  and  send  them  personalised reminders  showcasing  your  goods  and  services  available  for  the  holiday  season. According to Instapage,  personalised  emails  deliver  six  times  higher  transaction rates and will help generate 58% of all revenue.

Flexible payment options

A Yello  powered  e-commerce  site  will  allow  your  customers  to  pay online  with  easy  and  secure  payment  gateways.  According to Big Commerce, over 78% of people shop online at least once per month. And e-commerce is growing in popularity in the Caribbean as well

Give assurances

Warranties and return policies are essential hallmarks of doing business in 2020, giving your customers the satisfaction and peace of mind that comes with knowing there is a redress policy if things don’t work out.

Over this holiday season be the brand that gives customers an all-access pass by granting them ease of doing business. This means having an optimised website that can take orders  and  accept  payments,  giving  them  flexible  delivery  options  and offering personalised messages.

Sources: Instapage, and Big Commerce.