Customer service has been a buzzword for many businesses providing added value to those who purchase and use their products or services. Most companies typically include deals and incentives to attract holiday shoppers. Although incentives are great, loyal customers engage more with businesses that offer quality customer service. We have a few reminders to keep customers happy and your business thriving.

How does customer service help your business?

Customer service helps people understand the products and services your business offers. Excellent service can inspire customer loyalty, foster brand loyalty, and help your business grow. By providing superior customer service, your company can help make employees’ jobs easier, increase efficiency, and create brand ambassadors from satisfied customers who enjoy doing business with you.

 Treat your internal clients well.

Your employees are your internal customers that can help to market your business. They interface with your external customers daily. Listen to them and act on relevant tips they share based on customer interactions. Ensure that they are also satisfied. Happy employees will go above and beyond to ensure that your external customers keep coming back.

First impressions still count.

The first interaction a customer has with your business might be via the telephone, email, or in person. Encourage your team to always be pleasant, courteous, and professional. Go above what is expected. Listen to what the customer or client is asking. Respond professionally, even if the customer is agitated.

Constantly improve customer service skills.

Provide your customer service team with adequate training that includes clear communication, adaptability, empathy, patience, consistency, a good work ethic, and extensive knowledge of products and services. Also, avoid taking customer complaints personally to retain the dignity and integrity of your business.

Build meaningful relationships.

Encourage your team to know the customer and respond efficiently to questions and complaints. Being responsive allows you to make informed recommendations, smooth problems, and make the customer feel valued. By showing that you care, your customers will appreciate your services and want to continue to build a relationship with you.

Train your team to generate sales and leads.

Train your team on new products and customer incentive programmes so that they can market them to new, loyal, and potential customers. Ensure that their approach is not viewed as a hard sell but as a recommendation that can add value to the customer’s experience.

Follow up with dissatisfied customers.

You can win back disgruntled customers through active customer service efforts that let them know you value them. Offer solutions that solve the problem they encountered with your business. You should also follow up to ensure they are satisfied with the outcome. Try sending an email or a feedback survey to let them know you value their input. A feedback survey helps you understand how to improve aspects of customer service. 

Excellent customer service is crucial as it can make or break a business. We hope you will implement some of these tips during the busy holiday season to improve customer experiences.

If you enjoyed this article, we have other business articles with tips on developing an effective marketing strategy, digital marketing, and choosing the right host for a commerce business you might like.

Sources: Live About,Survey Monkey, Customer Service Manager, and Customer Think.