Hundreds of thousands of people all over the world log onto the internet every day using smartphones, tablets, smart TVs, and laptops.

The proliferation of internet usage, especially during the current COVID-19 crisis, means every business needs to put in place an impactful digital marketing strategy.

But, knowing which digital marketing tool to use and when can be confusing.

Yello has identified some of the tools you should have in your digital marketing toolbox to reposition or strengthen your brand.

Content marketing

High-quality content, which gives people an insight into your business and access to your expertise, will build your company’s priceless ‘know, like, and trust’ factor.

If people feel as if they know you, and like you, then they are more likely to trust your business and buy your products or services.

Relevant content enhances engagement, drives traffic to your website, increases followers who could become customers and adds to the conversation around your brand.

The kind of reach that content can achieve is invaluable.

Social media marketing

Investing time and effort into organic social media marketing is a no-brainer. If you are not on social media, but your competitors are, you are likely to miss out on sales!

The dominant social media platforms at the moment are Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest.

These platforms will enable you to connect with current and future customers, share informative and interesting content, enhance brand awareness, and push traffic to your business website.

Business owners should also utilise each platform’s analytics to understand the make-up of their followers, including the best days and time to post.

Contact Yello’s digital experts to see how social media can be used to your business advantage.

Search Engine Marketing / Search Engine Optimisation

Search Engine Marketing (SEM) involves increasing traffic and visibility through paid adverts on platforms such as Google, Yahoo!, and Bing.

SEM is highly effective because it gives advertisers the chance to place their ads in front of motivated customers. They are already looking for a product or service and are therefore ready to make a purchase.

Search Engine Optimisation (SEO) will ensure that your business website ranks high when people search for a related product or service.

Most people click on the first few business links which appear close to the top of the search results page, so it’s essential your SEO is working hard for you.

SEM is part of Yello’s array of digital marketing products – contact us for more information on how we can help you leverage this important tool.

Email marketing

If you think emails are old-fashioned or outdated; think again!

Emails are one of the most widely used forms of communication around the world, and the number of users continues to grow every year.

Emails are personal, relatable, and targeted, and building a comprehensive email list will give you incredible insight into who your customer is, along with what they want, and expect from you.

And, when it comes to returns on investment, emails are still one of the most cost-effective ways to digitally market your business.

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Wondering which digital marketing tool will work best for your business? Contact Yello and let us help.

Sources: Hubspot, Spout Social, WP Beginner, Forbes, and Lyfe Marketing.