Grab Your Cup! It’s Almost Time to Get Ready for the Jamaica Rum Festival 2022
by Carolyn Lee Jun 20, 2022
The Jamaica Rum Festival (JRF) puts the spotlight on Jamaican rum, music, and food. Dubbed as the hub for all things Jamaican rum, the festival, now in its fourth year, will take place in Montego Bay on Saturday, 25 June 2022, from 11am – 11pm.
Appleton Estate Jamaica Rum, Jamaica Tourist Board (JTB), and the Tourism Enhancement Fund (TEF) have partnered to present the event at The Aqueduct, Rose Hall in Montego Bay.
What can you expect at this year’s Jamaica Rum Festival?
Patrons can expect demonstrations, interactive seminars, Jamaican gastronomy, and culturally immersive activities. They can expect exciting live performances by headliners Tessanne Chin, Romain Virgo, Capleton, Sanchez, and other talented performers.
Why is Jamaican rum famous?
Jamaican rum is internationally recognised and awarded for its unique taste and high quality. Our rums can be enjoyed on the rocks or as a base for mixed beverages and cocktails. The island is home to four distilleries (Appleton Estate, Worthy Park Estate, National Rums of Jamaica, and Hampden Estate) currently operational. Overproof, white, aged, and golden rum are the most popular rums produced in Jamaica.
Who are some of the sponsors of JRF 2022?
Key sponsors of this year’s festival include Appleton Estate Rum, National Rums, the RJRGLEANER Group, Worthy Park Estate, Hampden Estate, Wray & Nephew White Overproof Rum, Kingston 62, and JWN Academy. Main Event Entertainment Group, Barcode, Mystique Integrated, iPrint, Pure National Ice, JSAERE, Scotiabank, Wisynco’s Wata, Cran Wata, Coca Cola, Tru-Juice, and CB Foods are also sponsors. Some of these sponsors will host hosting rum tastings and other interactive activities.
How should you prepare for this year’s event?
JRF provides an ambience for fun and excitement with many activities to keep you entertained and informed. You must be 18 years old or older to drink alcohol.
- Dress comfortably. You will be walking to check out various booths, dancing to live music, and possibly participating in some activities.
- Remember to wear sunglasses, apply sunscreen, and put on a cute hat for sun protection.
- Invite your crew to share the experience and ensure you’re hitting the right angles for those Instagrammable or TikTok-worthy moments.
- It’s good to have a designated driver available to take you home.
- Try not to take expensive jewellery or items that may get lost or misplaced while enjoying the event.
- Set a limit before you start drinking, and ensure you eat first. Drink responsibly.
The Jamaica Rum Festival promises to be a memorable event, so get ready for immersive activities, world-class rum tastings, mouth-watering food, music, and live entertainment. Interested persons can stay abreast of festival updates by following @jarumfestival and @appletonestateja on Instagram.
If you enjoyed this article and would like to read more like it, head to Find Yello!
Sources: Jamaica Gleaner, Jamaica Rum Festival, Jamaica Observer, Healthline, and Taste of Home.