Having an effective digital advertising plan in place for the holiday is paramount to your business’ success during the season. Though most of the spend may take place in-store, the power of online brings an opportunity to meet the plethora of growing online shoppers (plus you still get to direct them to your physical location).

The holiday season is one of the most competitive and stressful times of the year for most businesses. Developing an effective digital advertising campaign can help you successfully break out of the pack and see significant returns on your investment.

To ensure your online advertising and budget are in tandem with industry trends, here are some useful tips from Yello on how to increase those click-through rates and get more business. After all, there is plenty of fish in the sea, but only the best hook can catch them, and that hook will have to be a well-thought-out plan.

 

Gather your assets

There’s a high possibility that persons began preparing for Christmas shopping a month ago. They may not necessarily make the spend then, but they sure are preparing to. What does this mean? You need to have all your assets ready before the season sinks in. These assets include:

• Your creative artworks for social media and online advertising ads. Choose effective and catchy headlines and imagery that will attract your target customer.
• Landing page to secure the leads
• Email Template for sending wish-lists, discount announcements and offers
• If you’re thinking of advertising on YouTube (which you should), get those short video ads done.
• Define your target audience listing. Segmentation is critical to targeting the right customers that are right for your business.

It’s better to have all your assets themed accordingly, so your online presence is maintained across the web. Having this in place before the rush gives you a competitive edge, as chances are your competitors may start gearing up Mid-November. There’s also enough time to automate aspects of your business campaign, leaving you with more time to attend to the businesses coming in. Don’t have the time or creativity? No worries. Let us build and manage your Digital Campaign.

 

Know and define your target audience and craft gift ideas that match what they need

As mentioned before segmentation plays a critical role in digital advertising. While social media and search engine marketing are sure ways to reach online visitors, first your business needs to understand its customers’ behaviors, interests, likes, patterns, etc. Once you’ve figured out what a typical customer looks like, you then need to help prospective customers make easy shopping decisions.

Most persons are searching for gift ideas. Why not help to make their choice easier by offering your product/services as the ideal gift this holiday? Though placing your ads in front of your target audience comes with some work, there is a great benefit to getting your message in front of those that it really matters to. Your marketing team will need to use the best tools to help with targeting and pay close attention to segmentation. The goal is to place ads in front of those that will be most interested. (https://gunnewsdaily.com)

 

Advertising goes hand in hand with budget

Your advertising dollar is limited and needs to have the most impact. To drive all your campaigns, there’s the need for a sustainable budget. In order to determine your budget, you first need to figure out how many sales you want. Once you have that, the next step is deciding how many clicks/leads you need to receive in order to make those sales. Note that not all clicks may convert into a sale, so its key to ensure that you are going after a large number of clicks. Typically for many retail businesses in the Caribbean, a good rule of thumb is less than 5% of clicks with convert to business.

Bonus tip: make sure your website is attractive enough with powerful call-to-actions (CTAs), easy navigation and in-depth content in order for persons to convert and buy.

Once you have your number of clicks, your aim is then to determine how many persons you need to reach for you to get the number of clicks. Depending on your choice of online advertising channel, in the Caribbean between 0.10% and 3% of persons who see your ad will click on it. This percentage is what we call the click-through-rate (CTR). Once you’ve then landed on the number of persons to reach, it’s easy to then look at historical cost-per-clicks (CPCs) or cost-per-views (CPVs)on social media or for your search engine marketing or display campaigns to then determine what your overall campaign budget should be.

 

Assign someone to execute all this for you  

Here’s the truth. Setting up and getting your online advertising campaigns for Christmas up and running takes effort and time. So if your or your team are strapped for time, we suggest outsourcing this to an expert team who has the technical know-how to do it for you.

At Yello, we have helped more than 4,000 customers successfully build and manage online campaigns and have a proven track record in digital advertising. We are currently the only Google AdWords Premier SMB Partner in the Caribbean and we were awarded Google Display Network and Mobile Champions for Latin American and the Caribbean, for the third year in a row. Don’t wait till it’s too late. Get the most out of your holidays marketing with a digital advertising campaign designed by Yello. Start now!