Who has the time for Social Media? I just want LEADS

The title of this piece is the perfect representation of what goes on in the minds of some business owners. Companies are pressed on getting leads with hopes of converting them into actual sales, but they simply don’t have the time for social media. Why not hand this time to someone else or an agency? You still get the management done and an opportunity to get more business! It’s important to know that this approach might come with a cost – and that cost relies heavily on building your brand’s online presence.

The first factor to consider when attracting these leads focuses on quality leads versus those that aren’t and the social media space has the power to attract across all boards. Quality leads are those that can ultimately become qualified leads and possibly become new customers, while the non-quality ones may be general followers who have no interest in doing business. Every business owner wants to attract quality leads, but this comes with an investment in quality time – which some of you don’t have. But let us provide some guidance on how to attract quality leads by standing out online.

The key to standing out is to have an effective social media presence through any of the platforms that work best for your business (Facebook, Instagram, Twitter, Pinterest, etc). Naturally, maintaining efficiency and responding to customer queries will require a heavy investment of time – which many business owners can’t fathom to leverage. But if the end game is to eventually grow the business and extend reach, the best way is to stop wondering and act!

The best fix to this problem starts with simply having a designated person to manage your business’ social accounts. But it doesn’t end there. It’s important to hire a person/agency with the required skillset to maximize on delivering your brand’s expectations while using these channels to attract new customers and to position the company in the best light. As the business owner, your core responsibility is to provide a sense of the direction and guidance on what the business objectives are and how a social media strategy fits in – that’s just about the time you’d take.

Your strategy should outline the need to use social media advertising, targeted social media listening (to keep in the loop with what the public is saying) and engage in social selling. One of the best ways to attract quality leads is to show them what your company has to offer and why they should become avid customers. One of the best ways to foster this attraction is through the use of gated content. Gated content gives your visitors an opportunity to unlock some of your offers and materials, but they will need to leave contact details before accessing these useful tools – they benefit while you are securing leads (a win-win).

You can take this strategizing a step further and advise your social media personnel on the importance of using custom tabs on Facebook, encouraging reviews (for potential clients to see the ratings of the company) and to even create more useful real-time content through live videos and webinars.

Want to learn more about how Yello can help improve your digital marketing strategy? Contact us today for a free consultation about our various product and service offerings and how we can best serve you.