Another component of The HCL Groups retail operations, Eastern Commercial Lands Ltd (ECL) was formed in October 2003. ECL acquired five strategic branches of Tru Valu Supermarkets Limited, one of Trinidad's leading supermarket chains, as well as the brand name.
Since this acquisition, the Trincity Mall branch of Tru Valu has been expanded to 65,000 square feet, making it the largest supermarket in Trinidad & Tobago.
ECL has also moved to add value to the Tru Valu shopping experience by catering to today's more health-conscious consumers. We have also enhanced the convenience offered in all our stores.
An example of this is our recent introduction of large, easy-to-read cash register screens. Our new cash registers enable shoppers to keep tabs on their purchases easily. In addition, of any supermarket in the country, ECL accepts perhaps the broadest range of reward/discount cards.
Also, we are currently exploring synergies with other retail operations intending to offer more excellent choice and convenience to our customers.
With a staff of 500, ECL continues to meet and anticipate customers' needs and set the standard and pace for other supermarkets to follow.
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