Helping Your Dream Customer Find You Online

We’ve all walked past a shop on the high street and stopped to admire a window display.

Even if we aren’t looking to buy anything from this particular business, a dynamic and enticing window arrangement can have the desired effect of grabbing people’s attention and imagination and getting them through the door.

Businesses on the internet need the same appeal.

The field is crowded so there are several ways to make your internet ‘window’ outshine the competition so that the customers you want can find you and be drawn into what you are offering.

What is your website saying about you?

Your online ‘shop’ needs to have just as much curb appeal as a bricks and mortar building. If customers come to your website and it is not visually appealing, you will lose them within three seconds.

Your website must be on brand with a simple to remember and relevant domain name. The landing page needs to be informative, concise, and easy to navigate with relevant multimedia elements, including infographics, still images and videos.

About Us and Contact Us pages are also essential so people can get to know your business story and get in touch.

Talk to Yello Media Group about building a website that’ll help you stand out!

Understanding SEO

SEO or search engine optimisation is defined as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results”.

SEO is the key to making sure your business is found on the internet because most websites get their traffic through search engines like FindYello.com, Google and Yahoo!. There isn’t much point having a winning website if people can’t find you when they search online for the products or services you offer.

A profile on the Internet Yello Directory (the largest local search engine) and Google My Business will also raise your online profile.

Create shareable content

You’ve probably heard the term “content is king” and that’s because interesting, engaging, and educational content will bring more people to your website, and those clicks could turn into sales.

Creating expert content that people want to read will boost your traffic and help you to build an audience of customers who may even become vocal advocates and ‘brand ambassadors’ for your business later on.

Content feeds into the ‘build, like and trust mantra’. It’s also a great way to demonstrate more about the products or services you have now and communicate where you plan to take your business in the future.

Utilise as many platforms as possible

Experts recommend maintaining a social media presence on as many platforms as possible such as LinkedIn, Instagram, Twitter, and Facebook.

Being on all these apps/websites will certainly give you an advantage when it comes to being seen. It’ll also help with any future audience engagement in terms of making it easier for people to contact you and provide feedback and reviews.

Being online is not a destination in itself, in fact, it could be argued that once you have a business website that’s when the hard work starts, but it will be worth it once you reach your dream customer.

Contact a Find Yello sales consultant for ways to turn clicks into cash!

Need help with an online strategy that boosts your presence, maximizes your dollars and generates leads? Our team of Media Sales Consultants and Certified Google and Facebook Experts are here to help. 

Click here for support with a Complete-Done-4-U Service.

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Sources: Forbes, Biz IQ, Wordstream blog, and Jen Carrington.